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  1. William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry and co-founder of General Motors and Chevrolet. He created a system in which a company held multiple marques – each seemingly independent, with different automobile lines – bound under a unified corporate holding company.

  2. Mar 14, 2024 · William Crapo Durant was an American industrialist and founder of General Motors Corporation, which later became one of the largest corporations in the world in terms of sales. After establishing a carriage company in Michigan in 1886, Durant took over a small firm in 1903 and began to manufacture.

    • The Editors of Encyclopaedia Britannica
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  4. In 1921 Durant tried operating a company under his own name, Durant Motors, but the Great Depression ended his automotive career. His company was dissolved in 1933 and Durant declared bankruptcy in 1936.

  5. Jun 27, 2018 · The American industrialist William Crapo Durant (1861-1947) was the founder of General Motors, an automobile manufacturing company. William C. Durant was born in Boston, Mass., on Dec. 8, 1861. He grew up in Flint, Mich., where he became a leading carriage manufacturer.

  6. Nov 13, 2009 · On September 16, 1908, Buick Motor Company head William Crapo Durant spends $2,000 to incorporate General Motors in New Jersey. Durant, a high-school dropout, had made his fortune building...

  7. William C. Durant was an American entrepreneur who co-founded the automobile company 'General Motors Corporation.'. He ventured into the vehicle industry through his 'Flint Road Cart Company,’ later renamed the 'Durant-Dort Company,' in Michigan, which eventually became the largest manufacturer of horse-drawn vehicles in the country.

  8. Apr 19, 2020 · The company's founder, William C. Durant, went from the auto industry's top rungs to toiling in obscurity in his final days after the Great Depression.

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