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William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry and co-founder of General Motors and Chevrolet. He created a system in which a company held multiple marques – each seemingly independent, with different automobile lines – bound under a unified corporate holding company.
- William Crapo Durant, December 9, 1861, Boston, Massachusetts, U.S.
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William C. Durant founded General Motors in 1908. Originally intended as a holding company for the Buick Car Company, within two years Durant brought some of the biggest names in the automotive industry, including Oldsmobile, Cadillac, Oakland (later known as Pontiac) and the predecessors of GMC Truck. In 1910, Durant lost control of the ...
Dec 16, 2008 · William C. Durant had become too flamboyant as creator of General Motors. He had lost the conglomerate once, then came back to control it through the fledgling Chevrolet brand which had proved to be a darling of America, as buyers began proving soon after its introduction in 1911.
Jun 27, 2018 · The American industrialist William Crapo Durant (1861-1947) was the founder of General Motors, an automobile manufacturing company. William C. Durant was born in Boston, Mass., on Dec. 8, 1861. He grew up in Flint, Mich., where he became a leading carriage manufacturer.
Nov 13, 2009 · On September 16, 1908, Buick Motor Company head William Crapo Durant spends $2,000 to incorporate General Motors in New Jersey. Durant, a high-school dropout, had made his fortune building horse ...
Durant not only purchased automobile companies, but also truck and parts supply companies, including AC-Delco. In 1910, Durant lost control of GM to the bank, but after forming Chevrolet Motor Company in 1911, with Louis Chevrolet, was able to buy it back in 1916.
