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      • Unofficial word on Wall Street is that Shatner, who was initially paid in Priceline shares when he became pitchman for the Internet travel website startup in 1997, is now worth a cool $600 million.
      www.cbr.com › william-shatner-make-600-million-priceline-tv-spokesperson
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  2. Jul 26, 2022 · In 2020, the New York Times looked into the subject and revealed that : Shatner was originally awarded 125,000 shares of Priceline for work in the late 1990s. At that time, he sold half of his shares at a max price of $104.25, with the shares then tanking to $5.56.

    • Brian Cronin
    • Senior Writer
  3. May 4, 2010 · William Shatner asked for stock instead of cash when he started shilling for Priceline.com 10 years ago. Now he's $600 million richer, reports the Toronto Sun . That's. Quite. A. Payout....

  4. Nov 8, 2013 · It’s an “urban legend” that Priceline.com pitchman William Shatner made as much as $600 million from receiving stock in the company, said Jeffery Boyd, chairman and CEO of the online...

  5. Aug 13, 2013 · A month later, on April 30, the stock price had more than a 1,000% return, trading at $974.37 a share, and had a market value of $23.1 billion. What William Shatner and Twinkies teach about...

    • CBS News
  6. After his roles as Captain Kirk in Star Trek in the 1960s and T.J. Hooker in the 1980s, actor William Shatner’s career was seemingly in its latter stages in 1998 when a Priceline.com marketing ...

  7. www.celebritynetworth.com › richest-celebritiesWilliam Shatner Net Worth

    Mar 22, 2024 · There is a persistent rumor that William Shatner made $600 million as the commercial pitchman for Priceline.com. It's not true. Back in 1997, Shatner signed on to be the "Priceline...

  8. Aug 12, 2013 · With a boost from William Shatner, Priceline is heading at warp speed to be the S&P's first $1,000 stock, surprisingly with a reasonable valuation, investors and analysts say.

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