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Xiaohongshu is a social media and e-commerce platform. It has been described as "China's answer to Instagram", and as such, is sometimes referred to as "Chinese Instagram". As of 2020, Xiaohongshu had over 450 million registered users and the number of monthly active users was over 121 million. 70% of the platform users are reportedly born after 1990, and nearly 70% of them are... Wikipedia