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Jun 17, 2021 · 17 June 2021. WeChat’s mini-programmes, a tool many of the world’s fashion, beauty and luxury brands already use as part of their direct-to-consumer e-commerce operations in China, are now accessible via the Xiaohongshu social commerce platform. Followers of official Xiaohongshu accounts for luxury brands such as Louis Vuitton, Gucci ...
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About Xiaohongshu. Founded by Miranda Qu Fang and Charlwin Mao Wenfang in June 2013, Xiaohongshu, a.k.a. RED or Little Red Book, is a popular Chinese social e-commerce app/platform. Xiaohongshu’s original product form in mid-2013 was “US Shopping Guide”, which was in PDF format. Xiaohongshu entered the market from the angle of overseas ...
Aug 2, 2023 · The Xiaohongshu app (小红书), often referred to as “Little Red Book” or simply “RED,” is created by Miranda Qu and Charlwin Mao and is available on both the iOS and Apple mobile platforms. Over the past few years, it has risen to prominence as a go-to platform to discover lifestyle trends, with a strong focus on fashion, beauty, and ...
Apr 11, 2022 · 11 April 2022 0 comment. Often compared to Instagram or Pinterest, Xiaohongshu (or RED in English) helps users discover and buy luxury, fashion and beauty products. It can also be an essential tool for building community around a brand in China, writes Mark Bellamy from Aiken Digital. Comparing Chinese platforms to those we are familiar with in ...
