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May 9, 2012 · Tumblr is by far Yahoo's biggest buy under Marissa Mayer. It's the only one whose cost Yahoo had to disclose, because of its high price tag: $1.1 billion in cash.
- Gadgets
View the latest technology headlines, gadget and smartphone...
- Live in a Glass-Walled Home
View the latest business news about the world’s top...
- Marissa Mayer Explains That Infamous Vogue Photo Shoot
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- Shut Downs: Companies That Were Gutted For Talent and Tech
- Companies with Multiple Apps That Were Shut Down
- Companies That Continued in Existing Divisions
- Still Kicking!
- Miscellaneous Acquisitions
According to Yahoo, many of the 53 companies were talent and technology acquisitions, so it should come as no surprise that most promptly shut down post-acquisition. It’s difficult to estimate to what degree each company’s technology was incorporated into Yahoo or its products (if at all), but we’ve made note of it where we found evidence. As far a...
While most of the above companies or apps were single products, some of Mayer’s acquisitions were software makers or app makers, and had more than one product. The following products were shut down or discontinued as a result of the acquisitions. 34. May 2013: Loki Studios The mobile gaming studio’s primary app Geomon, which incorporated a player’s...
Not all of Yahoo’s acquisitions were simple talent or product grabs. Some of the companies that came aboard were allowed to continue to varying degrees, whether that meant rebranding under Yahoo’s name or continuing as subsidiaries. Some of them, like BrightRoll and Flurry, were what Yahoo terms strategic acquisitions—marquee buys that designed to ...
A couple of Mayer’s acquisitions, including Tumblr, her crown jewel, are still doing their own thing. 47. May 2013: Tumblr Even if you’re not intimately familiar with Yahoo’s purchases, you likely know that Tumblr was Yahoo’s prized acquisition. It spent just over a billion dollars on it less than a year after Mayer took over, and promised—in the v...
Some acquisitions don’t fit into the above categories: Some didn’t have products yet, while others’ assets were divvied up at a later date. In other cases, we weren’t able to explicitly confirm a shut down, but we’ll update if that changes. 49. May 2013: PlayerScale PlayerScale—a software developer for cross-platform gaming—promised users it would ...
Jul 21, 2016 · But forgotten in the ensuing smacking of foreheads is that Tumblr was one of an astounding 49 acquisitions costing at least $2.2 billion made since Mayer took the helm of the good ship Yahoo,...
Jul 16, 2013 · Since her arrival, Mayer has orchestrated 17 acquisitions, including a $1.1 billion purchase of Internet blogging service Tumblr, Yahoo's biggest in a decade.
Feb 7, 2014 · In her 18-month tenure as Yahoo’s CEO, Marissa Mayer has acquired a number of companies mainly aimed at expansion into content, mobile, and search. The biggest acquisition so far has been Internet...
Jul 15, 2013 · All of Yahoo's acquisitions under Mayer have fallen into one of four buckets: core business (content, apps and search), social, gaming, and video (chat and conference calling). "If you...
In February 2016, Mayer confirmed that Yahoo! was considering the possibility of selling its core business. In March 2017, it was reported that Mayer could receive a $23 million termination package upon the sale of Yahoo! to Verizon. Mayer announced her resignation on June 13, 2017.
