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Jul 20, 2023 · 136. Google has a nasty surprise for YouTube Premium subscribers: a price increase. The price is going up $2 for a single-person subscription in the US (and presumably other countries),...
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By Axel Metz
last updated 6 November 2023
Family plans are going up – but are individual users next?
(Image credit: Shutterstock / DenPhotos)
Update 06/11/23: A previous version of this story stated that Australian users would be unaffected by the YouTube Premium family plan price increase. However, as of November 2023, the price of a YouTube Premium family plan in Australia has risen from AU$22.99 per month to AU$32.99 per month.
The family plan price hike comes after Google’s very public experiments with what actually constitutes YouTube Premium. The service offers fee-paying subscribers ad-free viewing, background playback and the ability to download videos for offline use, but in recent months, Google has flirted with the introduction of a resolution paywall for free YouTube users – a system that would see 4K video playback made exclusive to Premium subscribers.
Thankfully (for non-paying users, at least), Google confirmed in October that it had ended its resolution paywall trial. However, should the company decide to hike the price of YouTube Premium across the board, affected subscribers will be hoping to get more for their money than they do with the current Premium package.
For more YouTube-related content, check out our reports on how YouTube is taking account mentions to the next level and why we’re so happy that YouTube widgets have finally arrived for iOS 16 and iPadOS.
•Higher-quality videos are finally coming to YouTube Premium, but only on iPhone
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Jul 21, 2023 · Annual plans have gone up from $119.99 to $139.99, introducing a $20 hike, while the student plan has also gone up from $6.99 per month to $7.99 per month. The only plan that is...
- Tim Hardwick
Jul 21, 2023 · An individual YouTube Premium subscription will now cost you $2 more, bringing it up to $13.99 per month in the US. Until now, the price of this standard YouTube Premium plan was $11.99...
Jul 20, 2023 · The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers. This price increase is live for new subscribers as...
- Abner Li
Oct 21, 2022 · The price hike also affects family users — folks who migrated from legacy Google Play Music — who currently pay YouTube $14.99 per month. They will also have to pay $22.99 per month. But...
Nov 2, 2023 · Published Nov 2, 2023. The price hike in Australia is particularly steep. Source: Pexels; Steven Winkelman. Summary. YouTube Premium has experienced multiple price increases in the last...
