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Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that were introduced by Converted Rice Inc., which is now owned by Mars, Inc. Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States until the 1990s. [1]
Leveraging this new patented parboiling process the company began producing UNCLE BEN’S CONVERTED™ Rice at a new factory in Houston that changed the way people cooked and served rice–promising that rice "cooks up white and fluffy without steaming".
Sep 23, 2020 · Uncle Ben's Rice will change its name to Ben's Original and remove the image of a smiling, grey-haired black man from its packaging. The change follows through on a pledge its owner...
May 12, 2021 · The first Ben’s Original products are now available at retailers throughout the country in the place of Uncle Ben’s rice, parent company Mars Food announced Wednesday.
May 12, 2021 · Uncle Ben's rice rebrands itself as Ben's Originals and launches new packaging. The products are already showing up in stores across the country.
Sep 23, 2020 · The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized...
Jun 17, 2020 · Uncle Ben’s rice announced a plan to shift its branding Wednesday, a move that follows a similar announcement from the company that owns Aunt Jemima’s syrup.
Sep 23, 2020 · Uncle Ben's will now be known as Ben's Original. Food giant Mars, Incorporated said Wednesday that it is changing the rice brand's name, which has faced criticism for racial stereotyping.
Sep 23, 2020 · NEW YORK (AP) — The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. Packaging with the new name will hit stores next year.
Sep 23, 2020 · Mars Food is changing the name of its Uncle Ben’s rice products to Ben’s Original, after widespread anti-racism protests renewed the focus on companies that for decades used racial images...
