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- Preparation Is Key. Make the most of your event by sending out invites in advance, promoting through your social channels as much as possible on the lead up to the event and, where possible, booking in appointments to guarantee a chat with your most important prospects.
- Create an Experience. Businesses are getting increasingly creative when it comes to ideas for exhibitions. Stay ahead of the curve by creating an experience that will draw people over to your stand from across the room.
- Engage Engage Engage. Once you’ve got someone to come over to your stand, you need to engage with them instantly. Use games and competitions to get chatting to visitors in a fun and informal way.
- Be Social. Don’t forget your social media while you’re at the event itself. Create a hashtag and keep tagging other people at the event. Have someone from your team on social media watch for the day to connect with other people posting about the event.
- Interactivity and Engagement
- Digital Assets
- Don't Be Confined to The Classic 4 Walls
- Giveaways and Messages
- Invitations
- Conclusion
Having something engaging and inviting is sure to bring more potential leads to your stand. People like to get involved and interact with something, and the more engaging it is, the more people will remember you. 1. Interactive games 2.A challenge or quiz that visitors will have to solve 3.A unique photo point that will invite people to take a pict...
We would all agree that today technology is everywhere, so why not consider incorporating some digital elements into your stand? 7.Impressive lighting displays 8.Information people can download onto their smartphones 9. Touchscreens with interactive effects 10.Opportunity to interact with your website or download your app during the exhibition for ...
Show off your stand with a point of attraction that takes the visitors on a journey. What makes you stand out? What do customers want to see? Think outside the 4-walls box, something unexpected, that will make you memorable. 11.Optical illusions 12.Unconventional shapes or creative stands and graphics 13.An outdoors stand
When it comes to giveaways, it's all about your brand and what will best help you generate leads. There is no point in giving something away for free or having a feature that doesn't really reflect your brand or help you collect valuable contacts or prospects. 14.Giveaways that have some elements of interactivity or discovery of your brand 15.Compe...
You could have the most captivating stand, but if you don't invite anyone to it, then you will have to rely solely on passers-by. What about all those target accounts you have been trying to win for a while? You will want them to come along too. Start the journey straight from the invite. Get people thinking about you and give them a snippet of wha...
Whatever you decide to use to attract people to your stand, always make sure your branding and messaging is consistent and any activity you do is aimed at generating and engaging leads. Are there any other methods or exhibition ideas that you have tried out before? Which has been the most effective?
- Go green. With exhibition stands, going green can be taken literally or figuratively. In the literal sense, green is a colour associated with calmness, nature and warmth, so having green decor is conducive to creating an inviting, positive space.
- Keep it simple. Minimalism isn’t exactly a new concept, but it always looks fresh and modern. It’s like the difference between a high fashion store, where there aren’t many products, and a supermarket, where the range can be overwhelming.
- Wood is good. Like green, wooden finishes also have a more homely, naturalistic look that will make you stand out in a room full of chrome and plastic.
- Multimedia. There’s always a temptation to fill your exhibition stand with a few physical objects, some promotional paperwork and your staff, and for sure, in many cases that is just right.
Apr 30, 2024 · Seeking exhibition stand ideas that will draw the crowd’s attention and make a lasting impression? Look no further. This article explores a swath of creative stand designs, from innovative layouts to interactive elements, tailored to help showcase your brand in a crowded exhibition space, engage visitors effectively, and leave a powerful ...
- Table football. Everyone knows how to play table football, or foosball, and it can get pretty heated when rivals clash. But it always creates a friendly, fun rivalry, especially when it’s 2v2.
- Raffle. Again, there’s nothing too mysterious about a good old-fashioned raffle. Anyone who visits the stand is entered into a prize draw, for the unbeatable entry price of one email address.
- Photo booth. A simple booth, some props and a camera with filters is all you need to create a fun “I was there” moment for your visitors. You can put the photos on social media to show what a fun stand you’ve got, and perhaps combine the booth with a competition or prize draw.
- Industry trivia quiz. Why not set up some tablets with a quiz on them? It can be a general quiz, but since most visitors to a trade fair will be from a certain industry, you can make it your own by testing people on their knowledge of the sector – its history, key people, locations, products and so on.
Jul 12, 2023 · Whether you’re a seasoned organiser or exhibiting for the first time, these tips will help you create a fun, engaging, and exciting exhibition stand that wows your visitors and stands out...
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Interactive exhibition stands are designed to grab the attention of visitors and encourage them to engage with you. The aim is to create a welcoming, interesting environment where people can try out your products, play games, learn about your brand and, most importantly of all, have a bit of fun. If you can create something memorable, the ...
