Search results
John Paul Vincent " Sonny " Vaccaro (born September 23, 1939) is an American former sports marketing executive. He lives in Santa Monica, California. Career. Vaccaro is best known for his tenure with Nike, Inc., where he signed Michael Jordan to his first sneaker deal. Vaccaro left Nike for Adidas, then Reebok. [1] .
Apr 4, 2023 · Here's everything to know about Sonny Vaccaro, the man who helped sign Michael Jordan to Nike and the inspiration of the 2023 movie 'Air.'
Apr 5, 2023 · Who is Sonny Vaccaro? Vaccaro is a sports marketing executive who worked with Nike, Adidas, and Reebok in their basketball divisions, helping the brands secure the services of signature...
Apr 7, 2023 · Basketball marketing legend Sonny Vaccaro tells VF the real-life story behind Air, and about the message he just received from Michael Jordan’s mother, Deloris.
Apr 9, 2023 · Matt Damon portrays Vaccaro as a savvy sports businessman in 'Air' — but what’s he like in real life?
Apr 5, 2023 · Sonny Vaccaro is divisive. Some call him the marketing genius behind Michael Jordan’s Nike shoe line, while others have disputed his involvement in that deal.
Apr 6, 2023 · Sonny Vaccaro talks the accuracy of 'Air' with FN and remembers his unforgettable speech at Nike HQ to Michael Jordan and his family.
Apr 5, 2023 · Sonny Vaccaro didn’t attend a Nike work meeting in 1984 to suggest to colleagues to pursue Michael Jordan. His primary job was to sign college basketball coaches, who...
Apr 5, 2023 · Vaccaro is a former Nike consultant who persuaded the company to create a shoe line around the soon-to-be Chicago Bulls' new draft pick, Michael...
Apr 7, 2023 · The story of Sonny Vaccaro signing Michael Jordan to Nike is detailed in Ben Affleck's new film 'Air'. Here's what to know about the Air Jordan co-founder.
