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- DictionaryAd·ver·tis·ing cam·paign
noun
- 1. an organized course of action to promote a product or service: "the launch was accompanied by a high-profile advertising campaign"
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- Advertising campaign
Series of advertisements centered around a particular theme or character
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication. An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. Wikipedia
