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It's the same as the 1969-1971 variant of the 1967 logo, but it starts midway through the animation; just one hammer strike revealing "VII" and the words "MARK" and "LIMITED" fade in at the same time afterwards.
The Mark VII Limited logo was also spoofed at the end of the 1954 Woody Woodpecker cartoon Under The Counter Spy. In this spoof, the man accidentally hits his thumb with the hammer and yells "OUCH!", then pulls the hammer away to reveal the ending title card.
Logo: It's the same as the 1969-1971 variant of the 1967 logo, but it starts midway through the animation; just one hammer strike revealing "VII" and the words "MARK" and "LIMITED" fade in at the same time afterwards.
Feb 16, 2021 · The History Of Mark VII Limited Hammer Logos *UPDATE* - The JohnnyL80 Archive. Originally uploaded on January 10th, 2009.
Mark VII Limited Hammer Logo & Warner Bros. (1954-B) Mark VII Limited & Warner Bros. (1955) Mark VII Limited "Hammer" Logo (1958) Mark VII Limited Hammer Logo (1967) Mark VII Limited "Hammer" logo (1968) Mark VII Limited Golden Logo (1971) Mark VII Limited Golden Logo (1972) Mark VII Limited Hammer Logo (1973) Mark VII Limited "Hammer" Logo (1977)
Mark VII Limited (first known as "Mark VII Productions, Inc.") was the production company of actor Jack Webb, best known as "Sgt. Joe Friday" on the TV series Dragnet. The company was active from 1951-1959 and from 1967 until Webb's death in 1982.
Starting on the 1969-70 season, the logo is shorter starting on the last half of the hammering. From 1973-79, the logo would start midway through the animation; just one hammer strike revealing "VII" and the words "MARK" and "LIMITED" fade in at the same time afterwards.
