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Discover the history of adidas logos and the purpose behind each design evolution, from 1949 until today. A brand’s logo is a central piece of its identity—and the adidas logos are no exception, with a history as dynamic as the brand itself.
The Adidas logo was first changed in 1949, where “Dassler” was replaced by “Adolf Dassler” along with the words “Adidas” and “sportschuhe” in the lower part of the logo. Unexpectedly, the story of Adidas’ final adoption of the three stripes starts in Finland.
Adidas history: The incredible Adidas emblem. The Adidas symbol and brand was first conceived when Adolf Dassler began making sporting shoes in his mother’s laundry room in Germany. Back then, Dassler probably had no idea his company would become the iconic brand we know today.
Jan 30, 2023 · The Adidas logo is recognizable around the world, regardless of language or culture. As an iconic brand with deep historical roots, it deserves its reputation. Adidas has grown from a small local sportswear provider in rural Germany into one of the world's top sneaker and athletic wear providers.
Feb 24, 2023 · The Adidas logo has come a long way since its humble beginnings in a small laundry room in Germany. From the original design featuring the Dassler name and a bird wearing a boot to the modern, stylised version we see today, the Adidas logo has become an instantly recognisable global symbol.
Adidas' roots go back to 1924, when brother Adolf "Adi" and Rudolf "Rudi" Dassler formed a company called Gebrüder Dassler Schuhfabrik to create shoes. After years of disagreements, the brothers parted ways in 1948. Rudi formed Puma the same year, while Adi formed Adidas in 1949.
Jul 29, 2019 · The Milestones in The Adidas Logo‘s Evolution. 1967 – Three stripes, conceived by Adi Dassler, were first put on running shoes manufactured by Adidas. 1971 – The Adidas Trefoil Logo was born. The trefoil logo was designed as a step to diversify the Adidas brand’s footprint.
The Adidas logo has long been famous for its three stripes logo. However, they weren’t the first company to use the design. The original owner of the logo was Karhu Sports.
Oct 13, 2023 · Does the Adidas logo today look the same today as it did originally? The Adidas logos we recognize today are very different indeed from the very first 1949 logo. The original Adidas logo featured many more symbols and design elements when it was first created under the name Dassler.
Feb 29, 2024 · The Adidas logo has a rich history of evolution, reflecting the brand’s journey through the dynamic landscape of fashion and sports. The iconic Trefoil, originally introduced in 1971, symbolized Adidas’ commitment to performance and excellence in the realm of athletics.
