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- DictionaryMar·ket re·search/ˌmɑrkət ˈrisərtʃ/
noun
- 1. the action or activity of gathering information about consumers' needs and preferences: "the company has just completed market research on a new type of organic toothpaste"
Feb 24, 2024 · Market research is a strategy that companies employ to evaluate the viability of a new product or service. It involves the use of surveys, product tests, and focus...
Jun 21, 2023 · Market research is defined as the systematic collection, analysis, and interpretation of data about a specific market, industry, or consumer segment. Learn more about market research methods, types, process with examples and best practices.
Market research is the systematic process of gathering, analyzing and interpreting information about a specific market or industry. What are your customers’ needs? How does your product compare to the competition? What are the emerging trends and opportunities in your industry?
Market research is the process by which companies seek to collect data systematically to make better decisions. Still, its true value lies in the way in which all the data obtained is used to achieve a better knowledge of the market consumer.
Jun 3, 2021 · Market research is a process of gathering, analyzing, and interpreting information about a given market. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, as well as competitive analysis to evaluate the viability of a product offer.
Jun 1, 2021 · Market research is the organized process of gathering information about your target customers and market. Market research can help you better understand customer behavior and competitor strengths and weaknesses, as well as provide insight for the best strategies in launching new businesses and products.
Market research is a way that producers and the marketplace study the consumer and gather information about the consumers' needs. There are two major types of market research: primary research, which is sub-divided into quantitative and qualitative research, and secondary research .
