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Feb 9, 2021 · Looking for Facebook content ideas? This post gives you 8 ideas, including Facebook photo contest examples and Facebook giveaway ideas.
- “Design Your Own” Product-Related Contests. This type of photo contest requires a little flexibility when it comes to your product and much creativity when it comes to your fan base.
- “Show Us How You Use Our Product” Contests. Imagine if tons of your happy customers posted photos on Twitter, Facebook, and Instagram, showing the fantastic ways they use your products.
- “Show Us Why You NEED Our Product or Service” Contests. Sometimes photo contests can take on a “before and after” or makeover type of feel. Whether people enter on behalf of themselves or they nominate a friend, these types of contests can generate much interest.
- Story-based Contests. Sometimes photo contests prompt your audience to share stories that help build emotional connections to your brand. Examples of these types of contests include
- Carlo Pacis
- Use a Hashtag. Using a hashtag to run your contest is a great way to link your entries and measure engagement. Using a photo contest app like Wishpond’s allows you to automatically grab photos from platforms like Instagram that are tagged with your chosen photo contest hashtag.
- Share Prompt. One thing we stumbled upon that’s a gold mine for engagement is what we call a “share incentive”. Basically, this asks people who enter your contest to share it once they’ve entered.
- Coupon for entering. If your brand doesn’t have a huge reach, it can be hard to get a significant number of people to enter your photo contest, even if you’re spending money running ads to your contest page.
- Vote contest. One way to help your contest reach as many people as possible is to add a vote component to it. By awarding your prize to the entrant that gets the most votes on your photo contest, you can drastically increase engagement and reach.
Read below for a walkthrough of the essentials of getting started with creating a photo contest on Facebook, including how to use Woobox to build and customize your photo contest promotions. Let’s get started!
- Co-Founder
- Set Goals for Your Contest. The goals for your promotion are what you want to achieve for your business. Then, you can craft the perfect Facebook giveaway to turn those goals into tangible outcomes.
- Choose a Theme for Your Photo Contest. Successful photo contests tend to have a theme to make it more exciting for people to enter. It could be something simple that’s relevant to your brand or something more complex that requires extra effort.
- Pick a Great Contest Prize. Your contest prize is essentially a bribe to ensure as many people enter your contest as possible. But that doesn’t mean you can offer any old prize.
- Define Your Facebook Photo Contest Rules. Your next task is to define your Facebook photo contest rules. This tells your fans who can enter and the actions they should take to participate.
Jan 9, 2023 · Keep reading for a step-by-step guide on how to plan and execute a Facebook contest that’ll thrill both your audience and your analytics. Bonus: Download 4 free, customizable social media contest templates to help you get started promoting your contests on Instagram, Twitter, and Facebook.
1. Extend Your Reach and Increase Followers. One of the most significant benefits you’ll reap from running Facebook contests is that they’re an excellent way of extending your reach. Creating a contest your target audience engages with results in your contest and brand being shown to their networks.
