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Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad...
Digiday· 22 hours agoAgreeing on one process is a big deal for both parties at the best of times let alone during a year...
Onetag continues 2024 expansion with strategic new hires - Mobile Marketing Magazine
MobileMarketing· 20 hours agoAhmad joins Onetag with over nine years of experience in ad tech. Meanwhile, in the US, Christian Baer joins Onetag as VP, of Sales and Supply. As a seasoned digital advertising ...
How We Can Win the AI Arms Race Against Fraud | Entrepreneur
Entrpreneur· 6 days agoAs artificial intelligence (AI) becomes more sophisticated, it's not just businesses and consumers...
Roblox has a stunning 70 million users, but it still has to prove itself to Wall Street
CNN Business via Yahoo Finance· 7 hours agoAlthough more brand involvement will likely continue this year, the company will need to ensure...
NewFronts recap—everything advertisers need to know about TikTok, Snap and Google’s pitches
Ad Age· 6 days agoGoogle focused on programmatic advertising at NewFronts, promoting its demand-side platform Display and Video 360. Google looked to encourage advertisers to take all their ...
PubMatic (PUBM) Q1 2024 Earnings Call Transcript
Motley Fool via Yahoo Finance· 22 hours agoOur comprehensive suite of buyers solutions is what makes our SPO offering so compelling. As a result, ad-buying activity from SPO continues to drive...
Google unveils new ways to reach streaming audiences
Search Engine Land· 5 days agoState of play: Google introduced a plan to “rethink programmatic TV” by having advertisers centralize their streaming ad buys through its web-focused...
BarkleyOKRP acquires Adlucent to boost performance marketing capabilities
Marketing Dive via Yahoo Finance· 3 days agoTerms were not disclosed. The deal, the first since since Barkley and OKRP merged in March, will...
PubMatic Reports 20% Revenue Hike For Q1
MediaPost· 1 day agoHere's one that might provide cause for optimism: PubMatic, a technology company devoted to the programmatic digital marketing supply chain, generated revenue of $66.7 million in Q1 2024, a ...
Perion Network (PERI) to Report Q1 Earnings: What to Expect
Zacks via Yahoo Finance· 2 days agoThe partnership provides access to more than 46,000 digital screens, presenting significant...
