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Oct 26, 2023 · Xiaohongshu Influencer & Social Marketing. Chinese Digital Marketing, Social Media Marketing / October 26, 2023 / 8 minutes of reading. Reaching millennials and Gen-Z youth with xiaohongshu influencer and social marketing has never been more engaging. Xiaohongshu aka RED is THE social commerce platform to engage with a new generation of consumers.
Dec 6, 2022 · Xiaohongshu has over 100 million monthly active users, 70% of whom are born in the. 1990s, and continues to grow rapidly. Psychological research has found that appearance anxiety presents a ...
Dec 11, 2023 · Xiaohongshu, also known as Little Red Book, uses the slogan ‘Mark your life’, and is aimed at becoming a lifestyle community for young people. It was launched in 2013 and has since grown to over 260 million monthly active users, with the majority being female Millennials from Tier 1 and Tier 2 cities. The platform integrates content ...
小紅書（シャオホンシュー、日本語読み：しょうこうしょ、中国語: 小红书 、Xiaohongshu、RED）は、中華人民共和国のSNSおよび電子商取引プラットフォームである 。運営法人は行吟信息科技（上海）有限公司 。
Mar 16, 2016 · But this one is a Shanghai-based shopping app that, in just two years, has attracted 15 million consumers and $200m in annual merchandise sales. And already it's raised $120m at a $1bn valuation ...
Sep 21, 2023 · Xiaohongshu’s 80% of revenue comes from advertising. Xiaohongshu, valued at more than $3 billion in 2023, is more dependent on paid ads and search ads than other social media platforms, with ads revenue accounting for 80% of the total revenue. The remaining 20% comes from e-commerce, as the platform has its own built-in online marketplace.
Mar 9, 2022 · Xiaohongshu considered listing in the US in 2021, Bloomberg reported, but decided to explore a Hong Kong listing instead after Beijing required that companies handling data of more than 1 million ...
