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  1. Robert L. May (July 27, 1905 – August 11, 1976) was an American retailer. He was best known for creating the fictional character Rudolph the Red-Nosed Reindeer. Early life. Robert Lewis May was born in Arverne, Long Island, New York, [1] and grew up in a fairly affluent secular Jewish home in New Rochelle, New York.

  2. The boss tapped Robert L. May, an ad man for the store, to take a crack at a story. May was a hit at holiday parties for his way with limericks and parodies. But May didn't see himself as a...

  3. Dec 23, 2021 · Learn about Robert L. May, the Montgomery Ward advertising copywriter who wrote the original Rudolph story in 1939. See photos of his family and the signed copy of his book.

  4. Robert L. May created Rudolph in 1939, when his company, the Montgomery Ward department stores, asked him to write a Christmas story that they could give away to customers. Drawing on the tale of “The Ugly Duckling,” Mr. May penned the story of a sweet, homely reindeer shunned because of his glowing red nose.

  5. Dec 18, 2023 · Learn how Robert L. May wrote the classic Christmas story for Montgomery Ward in 1939 and how Johnny Marks turned it into a song. Discover the elements of story in Rudolph, from naming to mythic archetypes.

  6. Mar 17, 2003 · Robert L. May, a Chicago ad man, created Rudolph in 1939 as a free book for Montgomery Ward. The story became a Christmas legend and a hit song, but May's children hated it.

  7. Rudolph the Red-Nosed Reindeer is a fictional reindeer created by Robert L. May. Rudolph is usually depicted as the ninth and youngest of Santa Claus's reindeer, using his luminous red nose to lead the reindeer team and guide Santa's sleigh on Christmas Eve.

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