Search results
John Peterman (born 1941) is an American catalog and retail entrepreneur from Lexington, Kentucky, who operates the J. Peterman Company. He grew up in West Nyack, New York as the son of a banker and secretary. He is known for founding the J. Peterman Company after finding a cowboy duster on a business trip.
Shop J. Peterman for vintage-inspired clothing, accessories, and travel gear. Discover unique collections and timeless pieces. Experience style today!
The J. Peterman Company is an American retail company that sells clothing, fashion accessories, and furniture primarily through catalogs and the Internet. It was founded by John Peterman in 1987 and has its headquarters in Blue Ash, Ohio.
Jul 9, 2019 · Learn how John Peterman started his clothing business with a duster he bought in Wyoming and how his catalog became famous for its lyrical copy and adventurous spirit. Discover how the show Seinfeld helped the company survive and thrive for 30 years.
- Angela Serratore
- J. Peterman had dreams of being a baseball player. Before he entered the world of business, Peterman played second and third base in the minor leagues.
- An everyday duster coat sparked J. Peterman’s imagination. Peterman and his late business partner Don Staley tried their hand at multiple business ventures, most of them highly unusual and niche—manufacturing beer cheese, for example, and healing sickly houseplants—before they found the one that clicked.
- J. Peterman ignored advice to dumb down his catalog. By 1987, Peterman and Staley's mail order business was getting off the ground. But if the duo took the advice they were offered at the time, the catalog would never have featured the flowery product copy that helped it stand out in the market.
- The J. Peterman catalog uses illustrations of its clothing for a reason. Unlike most mail order catalogs, the J. Peterman Company shows off its clothing exclusively through illustrations, not photographs.
John Peterman shares how he created and grew the J. Peterman Company from a $500 investment to a successful catalog business, and how he faced its decline and bankruptcy. Read his story of passion, risk, and strategy in the Harvard Business Review.
People also ask
Who is John Peterman?
How did John Peterman start the J Peterman Company?
Was John Peterman a successful entrepreneur?
Is the J Peterman Company still in business?
John Peterman is an American catalog and retail entrepreneur from Lexington, Kentucky, who operates the J. Peterman Company. He grew up in West Nyack, New York as the son of a banker and secretary. He is known for founding the J. Peterman Company after finding a cowboy duster on a business trip.
Related searches
