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A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments.
A supply-side platform (SSP), or sell-side platform, is an advertising technology platform used to coordinate and manage the supply and distribution of ad inventories. SSPs help digital media owners and publishers sell ad space.
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A supply-side platform, or SSP, is programmatic software for publishers to facilitate sales of their advertising impressions. Here’s what you need to know.
May 10, 2024 · The best supply side platforms incorporate all of the latest features to ensure that only brand-safe advertisers can appear on your website. Look for SSP(s) that are flexible and easy to use, while offering robust features such as dynamic pricing, optimizations, and reporting.
DSPs facilitate the process of buying ad inventory, and help advertisers discover and reach relevant audiences. Here’s what you need to know about the differences between supply side platforms (SSPs) and demand side platforms (DSPs)—and how they work together.
By breaking down data silos to create a more unified marketing decision flow, marketers can mitigate issues caused by the pandemic and strengthen their ability to make important decisions at all points in the marketing supply chain.
