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1. www.spiceworks.com › marketing › programmaticWhat Is a Supply-Side Platform (SSP)? Definition, Features ...

   www.spiceworks.com › marketing › programmatic

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   Mar 16, 2021 · A supply-side platform (SSP) is defined as a tool used to coordinate the supply and distribution of ad inventory to and from advertisers. It is used by publishers and digital-out-of-home (DOOH) media owners to optimize inventory usage so that no space is wasted and views for each are maximized.

2. www.moloco.com › blog › dsp-vs-sspDSP vs SSP: understanding the advertising supply chain

   www.moloco.com › blog › dsp-vs-ssp

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   Jan 21, 2021 · A demand-side platform, or DSP, is a platform that lets advertisers and media buyers purchase and manage ad inventory. Most DSPs are owned by advertising agencies and technology companies acting as intermediaries for brands looking to promote their products through digital channels. Why use a DSP?

3. www.publift.com › adteach › what-is-a-supply-sideWhat is a Supply-Side Platform? - Publift

   www.publift.com › adteach › what-is-a-supply-side

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   A supply-side platform (SSP), or sell-side platform, is an advertising technology ( adtech) platform used to coordinate and manage the supply and distribution of ad inventories. SSPs help digital media owners and publishers sell ad space.

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4. www.goodfirms.co › advertising-companies › nycTop NYC Advertising Agencies - May 2024 Reviews | GoodFirms

   www.goodfirms.co › advertising-companies › nyc

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   • #UAATEAM. Digital marketing agency for the best projects. 5 12 Reviews. Visit website. we specialize in elevating your online presence and maximizing your internet marketing endeavors.
   • PBJ Marketing. Brand Believers & Digital Dreamers. 5 1 Review. Visit website. PBJ Marketing, based in Washington, DC, specializes in crafting dynamic digital marketing strategies that drive results.
   • GVATE LLC. GVATE is a NY SEO and Google PPC Service Company. Visit website. Our SEO, Google PPC, and Social media PPC services are powered by dense innovation, enterprise-level SaaS, data, deep learning, transparency, and a sharp-eyed for conversion.
   • Mayple. Find Your Digital Marketing Expert. 4.7 19 Reviews. Visit website. Mayple is your key to scaling online businesses effortlessly. We've handpicked top-performing marketing experts specialized in your niche, ensuring that only the most skilled minds are at the helm of your marketing campaigns.

5. People also ask

   What is the digital advertising supply chain?

   • The digital advertising supply chain is an immensely complicated, ever-evolving web of relationships between publishers, advertisers, networks, ad exchanges, MMPs, and other tech companies. For newcomers, entering the space can be overwhelming without the right partners and resources at your disposal.

   DSP vs SSP: understanding the advertising supply chain

   www.moloco.com/blog/dsp-vs-ssp

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   Why do publishers need a supply-side platform?

   • A supply-side platform performs a critical function for digital advertisers and publishers. Without it, publishers would be limited to a small set of advertisers as it isn’t possible to evaluate so many bids without automation. Plus, there are other challenges of not using an SSP:

   What Is a Supply-Side Platform (SSP)? Definition, Features ... - Spiceworks

   www.spiceworks.com/marketing/programmatic-advertising/articles/what-is-a-supply-side-platform-ssp-definition-features-companies-and-examples/

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   How does advertising work on search platforms?

   • Advertising on search platforms takes the targeting capabilities available on social media platforms, like demographics and location, and layers it with the addition of keywords. When a Google user types a query into the search field, Google returns a range of results that match the searcher's intent.

   Online Advertising: All You Need to Know in 2023 - HubSpot Blog

   blog.hubspot.com/marketing/online-advertising

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   Why do ads sound like an auction?

   • If it sounds like an auction, that's because it is an auction. Ad networks have a limited amount of ad space, and to determine whether or not your ads are shown to your target audience, they run an auction to see how much each advertiser is willing to pay for ad space. Just like in an auction, the highest bidder wins.

   Online Advertising: All You Need to Know in 2023 - HubSpot Blog

   blog.hubspot.com/marketing/online-advertising

   See all results for this question

6. mountain.com › blog › what-is-an-ssp-supply-sideSupply Side Platform (SSP): What Is It and How Does It Work?

   mountain.com › blog › what-is-an-ssp-supply-side

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   A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is the Difference Between an SSP and a DSP?

7. blog.hubspot.com › marketing › online-advertisingOnline Advertising: All You Need to Know in 2023 - HubSpot Blog

   blog.hubspot.com › marketing › online-advertising

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   Nov 3, 2023 · How to Advertise Online. Social Media Advertising. Paid Search Advertising. Native Advertising. Display Advertising. How to Advertise Online. Of all online interactions, 93% start with a search engine.

8. www.adsupply.com › advertisersAdvertisers - Impact Your Audience - AdSupply

   www.adsupply.com › advertisers

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   Advertisers - Impact Your Audience - AdSupply. Impact Your Audience. Reach the right person at the right time. Get Started. Advertisers want Real. Real Traffic. Performance-tested inventory, multiple layers of anti-fraud, and unique audiences you can’t find anywhere else. Real Ad Flexibility. High impact ad formats that convert.