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- DictionaryAn·chor text
noun
- 1. the text that appears highlighted in a hypertext link and that can be clicked to open the target web page.
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Clickable text which links two webpages together
- Anchor text is the clickable text which links two webpages together. Ideally, the target URL references relevant information about the topic being discussed on the source page. Anchor text is also known as a link title, link text, or link label.
blog.hubspot.com › marketing › anchor-textAnchor Text: What It Is, Why It's Important & How to Optimize It
Nov 13, 2023 · Anchor text is the clickable text on a page linking to another page. It is usually styled differently from other text on a page to distinguish it as a link. Anchor text is typically colored blue or underlined, and its style is defined in your website’s cascading style sheet (CSS).
- Emerging Trends & Research Writer
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- What Is Anchor text?
- Why Is Anchor Text Important?
- How Do I Create Anchor text?
- Types of Anchor Text
- How to Optimize Your Anchor Text
Anchor text is the clickable text which links two webpages together. Ideally, the target URL references relevant information about the topic being discussed on the source page. Anchor text is also known as a link title, link text, or link label.
Simply put, anchor text provides context to both users and search engines. The link label indicates what a user will see on the linked page if she decides to click on it. On the other hand, search engines use the anchor text to index and rank webpages. Here is where relevancy comes into play. If the referenced content is not relevant to the topic a...
Let's examine the building blocks of a hyperlink and see where the anchor text fits in. A basic hyperlink consists of three parts — the anchor element tags, an rel=" noopener" target="_blank" href attribute and the anchor text (see image above). In order to include a hyperlink with a link label in your content, start with an opening anchor tag: ...
Before we delve into how to best utilize anchor text for SEO purposes, let's see what kinds of link labels exist.
Merely getting familiar with the different types of anchor text won't guarantee you higher SERP rankings. Here are some best practices for optimizing your anchor text to get you started.
May 5, 2022 · DEFINITION. Anchor Text. Anchor text refers to the clickable text within a hyperlink that takes users to a new URL on the internet. By default, the text is blue and underlined so it stands out from plain text. However, webmasters can customize the style of the text however they want.
- Digital Marketing Analyst
What is Anchor Text? The anchor text or link text is the clickable text of an HTML hyperlink. Its purpose is to explain the content of the linked page or resource to website visitors and search engines.
- Choose Relevant Text. Try to use relevant anchor text in your links. A relevant anchor text, in this case, gives an idea of what to expect to find in terms of content when clicking the link.
- Avoid Using Naked Links. In many cases, webmasters may use the URL of a page (also known as naked URL) as the anchor text. Although it will not create problems, it’s not the best practice, so use it when necessary.
- Write Short Anchor Text. Write short anchor text that is concise and without too many words. If it has a lot of words, it’s more difficult for search engines to understand it.
- Format Links Differently From Normal Text. Links should be easy for users to spot. Best practices include making the link color different than the text color.
Anchor text impacts where and how well your pages rank on search engine results pages ( SERPs ). In this article, we’ll explain the importance of using anchor text correctly, highlight seven different types of anchor text, and help you optimize your anchor text strategy internally and externally.
Jun 27, 2023 · Anchor text definition: The visible, clickable text in a hyperlink. It often shows up as a blue piece of text, which users can click to visit another page. The text color will depend on your color scheme and website CSS. The anchor text meaning is basic — it’s the words that you attach a link to on your page.
