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  1. en.wikipedia.org › wiki › Halo_effectHalo effect - Wikipedia

    The halo effect (sometimes called the halo error) is the proclivity for positive impressions of a person, company, country, brand, or product in one area to positively influence one's opinion or feelings.

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  3. Sep 7, 2023 · The halo effect refers to the cognitive bias where positive attributes or qualities in one aspect of a person (such as physical attractiveness) influence the perception of their other traits (such as intelligence or kindness), even without evidence supporting those assumptions.

  4. Jul 15, 2024 · The halo effect allows perceptions of one quality to spill over into biased judgments of other qualities. The expression draws on the image of a halo, which casts a positive light on what it surrounds; thus, the "halo" created by the perception of one characteristic can cover others in the same way.

  5. The halo effect is a cognitive bias that occurs when an initial positive judgment about a person unconsciously colors the perception of the individual as a whole.

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  6. The halo effect simplifies complex information by relying on a single positive characteristic or overall impression. This can hinder a thorough and comprehensive evaluation of an individual or entity. By focusing on a narrow set of attributes, important nuances and details may be overlooked, resulting in incomplete or superficial assessments.

  7. Apr 26, 2024 · Simply put, the halo effect is the “tendency of individuals to extrapolate their impressions of an attribute of an object to other attributes of that same object, or even to the overall impression” (Nicolau et al., 2022, p. 497). The effect is one of several cognitive biases we experience.

  8. Sep 7, 2024 · Halo effect, error in reasoning in which an impression formed from a single trait or characteristic is allowed to influence multiple judgments or ratings of unrelated factors. Research on the phenomenon of the halo effect was pioneered by American psychologist Edward L. Thorndike, who in 1920.

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