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    Investing in SEO includes engaging in customer research, market research, and keyword researchso that your content reflects the language real people use to search for whatever your website offers. The findings of your research can then be incorporated into your optimization of multiple elements of your website and its pages, including but not limit...

    To ensure that your website can be properly indexed and crawled by search engines and properly used by people, technical SEO includes, but is not limited to, management of all of the following elements: 1. Analytics setup 2. Site crawling 3. Indexing status 4. Robots.txt status 5. Canonicalization 6. Internal link architecture design and management...

    To ensure that your digital assets achieve maximum visibility in the search engines, meet your goals for relevant traffic, and deliver the conversions you seek, off-page SEO can basically be defined as a practice for bringing attention to your content. Your options for pursuing this include, but aren’t limited to: 1. Earning links and citations fro...

    Learn how SEO works and why it matters for online publishers. Discover the different types of SEO, from on-page to technical, and how to optimize your content for search engines and users.

    • Why is SEO so important? 1. The majority of traffic comes from organic search. If you don’t have an SEO strategy for your store, you might be missing out on traffic and revenue.
    • Before you start: Essentials to improve your Shopify SEO. There are a few vital things you need to set up before jumping into improving your Shopify store’s SEO.
    • Technical SEO. Technical SEO is the under-the-hood type of SEO. Like the fresh engine oil that keeps a car running, it often can’t be seen but can dramatically improve search performance of your website.
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  2. Learn the basics of SEO, how it differs from SEM and PPC, why it is important, and how it works. This guide covers the types, specializations, and history of SEO, as well as how to learn it.

  3. Mar 28, 2024 · Learn what SEO is, how it works, and why it's important for your online presence and marketing strategy. This guide covers the basics of SEO, best practices, and resources from industry specialists.

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  4. May 1, 2024 · Learn what SEO marketing is, how it works and why it is important for your web presence. Find out the four types of SEO strategies and how to optimize your website for search engines.

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  6. Learn SEO from Moz experts — for free. Ready to dive in? Explore by SEO topic. Analytics and Reporting Competitive Research Content Marketing Crawling and Site Audits International SEO Keyword Research Link Building Local SEO Mobile SEO On-Site SEO Ranking and Visibility Social Media Marketing.

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