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  1. Joe Roth
    American film executive, producer and director

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  1. Roth played the 1976 season knowing he was dying of melanoma; he died in February 1977, three months after his last regular season game and just weeks after playing an all-star game in Japan. His jersey, number 12, is the only one ever retired by the California Golden Bears football program.

  2. In a pre-game ceremony before the first Joe Roth Memorial Game against USC on October 29, 1977, Joe Roth's #12 jersey was officially retired. The ceremony marked the first and only time in the University of California's football history that a player's jersey had been retired.

  3. Sep 6, 2017 · Men's Under Armour Joe Roth Royal Cal Bears 2019 Special Event Replica Jersey. Out of Stock. Reduced: $4999. Regular: $9499 as of 09/06/2017. Coupon. Ships Free with code: freeship29. Size Chart. M. L. XL. 2XL. 3XL. 4XL. Quantity. Add to Cart. 365-Day Easy Returns. You earn $0.50 FanCash on this item.

    • Jerseys > Replica
    • Under Armour
  4. The Golden Bears will wear the '70s-era throwback uniforms to honor the late Joe Roth in their Pac-12 opener vs. USC.

  5. Sep 6, 2017 · These jerseys have a sentimental place, honoring Roth and his 1975 Cal team that won a share of the Pac-8, but are mainly associated with Roth.

  6. Oct 12, 2018 · Per the tradition, the Bears will don their throwback royal blue jerseys and gold helmets from the era when Roth played at Cal. "You try not let any game get too big, but the Joe Roth game is so important to all of us," running back Alex Netherda said.

  7. 2017 California Football Joe Roth Throwback Uniforms by Under Armour. Two Brands. One Family. This Is Bear Territory.

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