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Odyssey: Pepsi to Apple is an autobiography by John Sculley, former Apple CEO, and John A. Byrne in August 1987 [citation needed], published by Harper & Row. In Odyssey, Sculley describes his time as CEO of PepsiCo and Apple during the late 1970s and early 80s.
Jan 1, 1987 · Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future. Hardcover – January 1, 1987. In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends.
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- 1987
- John Sculley
- John Sculley, John A. Byrne
John Sculley, John A. Byrne. In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends. 450 pages, Hardcover. First published January 1, 1987.
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- Hardcover
Jun 13, 1994 · Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? When Steve Jobs, the maverick computer genius & head of Apple Computers, issued that challenge, Sculley turned his back on everything he had struggled to achieve at Pepsi.
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- Paperback
- John Sculley, John A. Byrne
This book describes the turbulent relationship between Jobs and Sculley, their break-up over the future of Apple, and the eventual transformation of Apple into one of the most unconventional and...
Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future. John Sculley, John A. Byrne. Harper & Row, 1987 - Biography & Autobiography - 450 pages.
Sculley reveals how he made the extraordinary transformation from the CEO and supersalesman of PepsiCo to the visionary who turned Apple Computer Company into the nation's most...
