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South Carolina has a family of official marks to represent the university in a range of contexts and settings. These are the only marks that should be used when developing communications.
Centered Logo. The centered tree and gates mark represents the University of South Carolina at the highest level.
Oct 26, 2022 · The University of South Carolina announced today it will simplify its branding marks, focusing on its iconic tree-and-gates academic logo and introducing a USC spirit mark. The university also will sunset the “UofSC” logo mark adopted in 2019.
Oct 26, 2022 · The University of South Carolina announced it would use a streamlined version of its tree-and-gate logo for academic branding beginning in 2023. (University of South Carolina) “The actions announced today reflect our commitment to enhancing our iconic brand,” President Michael Amiridis said.
Anyone who desires to produce products with our logos, wordmarks, or images must be licensed with the University. How to become licensed. The University of South Carolina is partnered with a licensing agency, Learfield IMG College Licensing, that handles all licensing requests.
Mar 9, 2023 · This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain . Although it is free of copyright restrictions, this image may still be subject to other restrictions .
Oct 26, 2022 · The iconic tree-and-gates will remain as the official academic logo. It becomes the official mark for academic branding. The university will introduce a new block-letter USC spirit mark that...
