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  1. In 2020, Insights West conducted an online survey with 701 City of Victoria residents aimed at assessing their current attitudes towards the local tourism industry. Survey Report » 2019 Visitor Survey

  2. Apr 29, 2024 · Here are the latest economic estimates for 2022-23 from the State Tourism Satellite Account. In 2022-23: Victoria’s tourism industry generated $28.2 billion (directly and indirectly) in gross state product, accounting for 5% of the state’s economy. A 78.5% increase compared to 2021-22. Tourism in Victoria generated 257,500 filled jobs ...

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  4. 17 hours ago · The latest spend data for the year ending December 2023 (released 27 March 2024) shows: spend in Victoria was $37.8 billion. spend increased 20% year-on-year (YoY). total tourism spend was 17% above the year ending December 2019.

  5. Apr 29, 2024 · Victorian projections for spend and visitors have been calculated by applying national forecast growth rates to Victorian estimates. By 2028 it’s projected that Victoria will receive: $53 billion in total spend, up 32% on 2023 estimates. 111.8 million total visitors, up 18% on 2023 estimates. 94.9 million domestic visitor nights, up 14% on ...

  6. Tourism is an important industry for Victoria. In the year ending March 2023, Victoria received approximately 88.6 million domestic (overnight and daytrip) and international overnight visitors combined, who spent an estimated $35.0 billion. Tourism spend in Victoria has fully recovered above the pre-pandemic performance, with visitors almost ...

  7. Victoria's visitor economy 1 Victoria’s visitor economy Latest performance results –year ending December 2022 Tourism expenditure (billions) $31.5 billion Victorian total International overnight* Melbourne data not available Domestic overnight 215% y/y (104% of Dec ‘19) Domestic daytrip 87% y/y (118% of Dec ‘19) Melbourne Victoria 113% y/y

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