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- Video production and film production each highlight different aspects of visual storytelling – while filmmaking traditionally focuses on creating a Hollywood movie, video production extends to diverse formats like commercials, corporate videos, and digital content.
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What is video production?
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What is video production & why is it important?
Mar 18, 2024 · Video production is the process of creating video content – similar to filmmaking or film production. It’s a meticulous process that involves planning, shooting, and editing to create a final product that resonates with the audience.
- DEVELOPMENT. PHASE ONE. Start the Process. Overview on development. Making a movie always begins with development. This phase comes before the rest of the video production process.
- PRE PRODUCTION. SECOND PHASE. Beginning Pre Production. Pre production overview. Some of the more familiar steps of the video production process begin here. In this phase, it’ll start to feel like you’re really making a movie.
- PRODUCTION. THIRD PHASE. Production Overview. Now let's make a movie. After all that planning, production should go smoothly for you! Right? If only … Production rarely goes smoothly.
- POST PRODUCTION. FOURTH PHASE. Post Production Overview. Plans for post production. You survived production. Congratulations! Next up? Post-production. Post-production is what happens when you’re done shooting.
Jan 7, 2023 · Film production refers to the stage in filmmaking when the movie is being captured. On a live-action set, this is when the camera finally rolls. The planning has occurred in pre-production, and now the cast and crew are on set, ready to film. Production concludes when the shooting concludes.
Feb 27, 2024 · Video production is the overarching term for the entire process of creating a video. If you’re being especially specific, “production” may refer only to the part of the process where you’re shooting the content itself—you’ll see that section below.
- Development
- Pre-Production
- Production
- Post-Production
- Picture Post Production (Color and Online), VFX and Mix
- Distribution and Marketing
Development is pre-planning. It is an essential part of the pre-production process. Whereas a narrative film production will start with developing or purchasing a script, a commercial or corporate video production often begins with identifying the marketing goal. Are you making the video for narrative entertainment, product branding and awareness o...
The script is written, approved and now it's time to prepare for production. Storyboards are drawn for each shot and the director creates a shot list. Locations are scouted and secured and talent auditioned and cast. If not doing this in-house, a production company or individual crew is hired and any needed equipment rented. If a production company...
There is now a budget and a plan. A script and a storyboard. Locations have been secured and any permits acquired. Actors have been cast, crew hired and equipment rented as the shoot day looms. The production phase is when all the elements needed to produce a finished video are captured on camera.
The post production processinvolves taking all the footage you captured in production and turning it into a final product. This is done by picture editing, sound editing, color grading, VFX (visual effects), as well as adding titles and credits and any voice-over or musical score.
Color grading is used when you are adjusting for aesthetics and consistency. It allows you to be creative with the look and feel of the images. Color can set the mood the same way that music can to a scene. You are adjusting the exposure, the white balance, the graininess or clarity of the image, the color and the contrast. Online editing is the pr...
Now that you have this amazing video, you need to distribute it for the world to see. Hopefully you started the process knowing how you were going to roll it out as a marketing tool. You can learn more about marketing in our Creatives Offscript podcast episode with Carolyn Tisch Blodgett, former Global Head of Marketing at Peloton. As we mentioned ...
Mar 31, 2024 · Production refers to how a film is made, distribution is how a film is marketed and delivered to exhibitors, and exhibition is how the film is shown (intertwined with audience studies). With all that out of the way, let’s look closely at the stages of production.
May 18, 2023 · Video production is the process of creating video content, both live and recorded, for use in various media outlets, such as television, websites and social media. It relies on the use of a mix of creative, technical and organizational skills to capture video footage, edit it into a final product and deliver it to an audience.
