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Lorenzo founded Fear of God in 2011, [3] despite his lack of fashion training and relative unfamiliarity in the world of streetwear. [4] [5] Notably, Lorenzo designed and created five custom looks for Justin Bieber to wear on stage during his Purpose World Tour, and also helped in the design process for the tour’s merchandise.
Fear of God is an independent American luxury fashion label, founded in 2013 in Los Angeles by Jerry Lorenzo. Crafting timeless, wearable garments, the brand’s distinct interpretation of the American expression has become an emblem of contemporary culture.
Nov 8, 2016 · Consisting of tees, sweatshirts, and hoodies inspired in equal parts by designers like Vetements and Raf Simons and interspersed with Biblical references, the collection sold out immediately. Its seemingly discordant appeal stems from Jerry Lorenzo, the man behind the label Fear of God, who had helped design the merch.
Oct 22, 2020 · How Fear of God Is Reinventing Luxury American Fashion. Jerry Lorenzo’s L.A. label made him a king of streetwear, but his new collection is something different. Suddenly his goal of being the...
Jun 19, 2020 · Fear of God, designed by Jerry Lorenzo is famous for his flannels, sweatpants and Nike collaboration sneakers. How did Fear of God's brand become so popular?
Apr 4, 2022 · Fear of God’s rapture-evoking name may mirror the rise of religious fervor in a time of existential upheaval, but it isn’t a conservative moniker. Founded by Jerry Lorenzo in 2013, the clothing line quickly revolutionized streetwear, its muted colorways and quality textiles imbuing a luxury appeal in everything from hoodies to oversized ...
Sep 11, 2020 · After deliberating for two years before releasing his seventh collection, Jerry Lorenzo, the designer behind Fear of God, shifted hard from the streetwear that elevated him to cult status...
Jan 20, 2023 · Here's the 101 on Jerry Lorenzo's quintessential Fear of God brand, which has become a stalwart in the streetwear culture.
Mar 17, 2017 · Everything about Fear of God—the sleeveless flannel with side zips, BMX jersey (inspired by a similar one he found at the Rose Bowl Flea Market), bomber jackets, and military sneakers...
Dec 4, 2020 · Jerry Lorenzo, the reserved designer of Los Angeles–based cult label Fear of God, is known for his defiantly understated clothes, which disregard fashion seasons and inhabit a different...
