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Discover all Motor Valley Activities and plan your visit. Ride extraordinary experiences on Emilia-Romagna’s world famous circuits. Visit the places where the magic happens and the world’s most dreamy vehicles are born. Get a glance through a never seen before range of museum and private collectors.
- Ferrari-Focused Attractions
- For Lamborghini Lovers
- More Highlights from The Motor Valley
- Where to Stay in The Motor Valley
Ferrari race cars and sports cars were first made in Modena, and two museums in and near the city tell the story of the legendary company and its larger-than-life founder, Enzo Ferrari. Ferrari was born in a farmhouse in northeast Modena, where his father had an auto repair shop. That preserved farmhouse plus a modern annex, shielded by a bright ye...
The story goes that when Ferruccio Lamborghini, a tractor manufacturer and lover of fast cars, approached Enzo Ferrari with a suggestion for how Ferrari could improve his cars' design, Ferrari told him, in so many words, to "stick to building tractors." Lamborghini's response to the slight was to start his own sports car company, and Lamborghini Au...
Maserati Showroom and Factory Tour:In Modena, visitors to the futuristic Maserati Showroom can see the current range of Maserati sports sedans and the company's new SUV, which has quickly become a best-seller. During the factory tour, guests can witness the precision robotics and meticulous quality control on the assembly line. The company offers a...
If the purpose of your trip is primarily to tour sports car museums and participate in factory tours, it makes sense to base in Modena. Fortunately, especially for members of your party who are not wild about expensive cars, Modena is a great city to visit in its own right, with an important culinary and artistic heritage. It's the center of balsam...
From the famous racetracks of Imola and Misano to the factories of famous race car and motorbike brands, such as Ferrari, Lamborghini, Maserati, Dallara, Ducati, to the museum and collections, such as the museum dedicated to “Sic”, Marco Simoncelli, right up to minimoto, go-kart and motocross tracks.
- Ducati Factory Tour & Museum. Before Ducati was known as a motorcycle maker, it was also a maker of electronics such as radios, cameras and razors. Eventually the brand split its electronic and mechanics divisions and today, we have Ducati motorcycles.
- Lamborghini Factory Tour & Museum. Located between Bologna and Modena in Sant’ Agata Bolognese, the Lamborghini Factory Tour & Museum. Before getting competing with Ferrari to design a faster super car, Ferruccio Lamborghini designed tractors.
- Explore the Italian countryside driving a Fiat. Mixing gastronomic with off-the-beaten path driving adventure, I spent an afternoon exploring the Italian countryside in an iconic Fiat Abarth 500 sponsored by Canossa Grand Tours !
- Casa Enzo Ferrari Museo & Ferrari in Maranello. There are two Ferrari Museums– Museo Ferrari in Maranello and the Casa Enzo Ferrari Museo. The Museo Ferrari in Maranello is the headquarters of Ferrari.
Emilia Romagna is synonymous with Motor Valley and has a unique 'park' dedicated to two and four wheels that boast a history of passion, ingenuity and entrepreneurial skills.
It is a true home of engines: 150 kilometres across Parma, Modena, Bologna and Rimini, 4 international circuits, 7 manufacturers, 11 luxury car museums, 19 collections. A dream location, where you can breathe in excellence and experience a rush of pure adrenalin.
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Jun 9, 2023 · Emilia-Romagna, also known as Motor Valley, is the beating heart of Italian car culture. You can find some of the best-known Italian automotive brands here such as Ferrari, Lamborghini,...
