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Apr 3, 2024 · In 2020, Olaplex launched in China and went on to become the number one hair care brand on Tmall Global. Another brand making headway is Kérastase, which accounts for 16 percent of Tmall’s scalp care sales. Celebrity hairstylist-founded Ouai has nearly 68,000 followers on Tmall and 9,000 followers on Xiaohongshu.
Nov 13, 2020 · JuE Wong, CEO of Olaplex, described the e-commerce festival as “Olaplex’s coming-out party on Tmall Global in China.”. Tmall Global customers are especially interested in discovering trendy new foreign brands, according to Tony Shan, the head of Tmall Global for the Americas.
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Jun 21, 2022 · Jun 21, 2022, 8:02 AM PDT. Julian Reis. Courtesy of Julian Reis. Julian Reis is a former hedge-fund manager and the founder of the beauty company SuperOrdinary. SuperOrdinary helps cult US beauty...
- Claire Turrell
Jul 14, 2022 · Jul 07, 2022. A report published by Tmall and CBNData highlights that demand in China for premium shampoos (categorized as those priced above 18.20) grew faster than that for mid-market rivals. Premium conditioners have also shown incredible results, growing twice as fast as mass haircare brands.
Oct 13, 2023 · Of these, Procter & Gamble leads China’s hair industry with a market share of around 34%. One of the first scalp-health brands to launch on Tmall in 2018 was Parisian brand Christophe Robin. In 2020, Olaplex launched in China and is now the №1 haircare brand and №12 brand overall on TMall Global, a list which includes mainland Chinese brands.
OLAPLEX helps hair resist and recover from everyday damage, regaining a naturally smooth and supple look. Shop OLAPLEX online now. Free Shipping to China above CN¥ 988.05
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related to: tmall china olaplexOLAPLEX hair care products use patented technology to improve hair health, look, and feel. Our collection of hair treatment products work on all hair types for strong, healthy hair.
