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Study with Quizlet and memorize flashcards containing terms like What is one of the most popular promotional tools in sport and event marketing today?, The most commonly used type of promotion involves paying a celebrity to ____________, By wearing a certain brand of clothing, celebrity endorsers are suggesting their__________ and more.
Market segment. Integrated Marketing Communication. combines all the promotional tools into one comprehensive, unified promotional strategy. Informative advertising. Used when introducing a new product or major change to an existing products. Persuasive advertising. Used when competition increases. The aim is to build selective demand.
A PR strategy consisting of a planned and scheduled sequence of events with the goal to make a big happening out of the release of a new product. To achieve this the launch is scheduled to a specific date and time. Normally, journalists and influencers are invited to the event, and for some large companies, these events might be broadcasted online.
which of the following uses promotional tools such as presentations, trade show, and incentive programs to engage customers, make sales, and build customer relationships? a. advertising b. direct selling c. personal selling d. sales promotion e. public relations
Study with Quizlet and memorize flashcards containing terms like The promotional mix consists of communication tools that include advertising, personal selling, sales promotion, direct marketing, and __________.
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