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  1. What are the 5 P's of Event Marketing. Participation. Promotion. Probe. Prospect. Product/brand experience. participation. involves getting consumers to attend the event and interact with the company whether visibly, virtually, or interactively. product/brand experience.

  2. fdnmark chapter 1-5. 51 terms. jonas01237. Preview. Lecture 6: The Four. 7 terms. Ksf2000. Preview. Study with Quizlet and memorize flashcards containing terms like Wat is event marketing, What are the key concepts with event marketing?, What does a event planner need to do? and more.

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  4. Study with Quizlet and memorize flashcards containing terms like 1. When a fan has a negative experience at an event, they are more likely to share that experience with others., Typically, event marketers try to strike a balance between push and pull marketing., The location where an event is held is referred to as the and more.

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  6. Sports marketers have an advantage over all other types of licensors in the international marketplace because. they already make so much money in the U.S. market. soccer is so popular. foreign countries are usually wealthy. sports are universally appealing. sports are universally appealing. 1. OBJ 4.0 Review 2.

  7. 24 terms. Romero-Nieto2008. Preview. Study with Quizlet and memorize flashcards containing terms like what three things are social events increasing in ?, the marketing method for social events are, how are traditional marketing methods being used? and more.

  8. A) telling a story. B) engaging users passively. C) creating an emotional connection. D) Having a personality. engaging user passively. In experiential marketing, a key component to expanding the reach of an experience is... A) inviting as many people to the event as possible. B) social media and PR amplification.

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