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Jan 4, 2023 · Cheetos Hands Free House. The Hands Free House at SXSW 2020 is a fun example of an experiential pop-up, which is a type of marketing event that’s made exciting by the fact that it’s temporary. This super interactive event got plenty of media coverage and social media engagement.
Check out these nine common event marketing tactics for inspiration to help you create a marketing strategy with that “cool factor.”. 1. Auction or raffle. Host an auction or raffle to give away samples of your product/service, or auction off an experience such as a private meeting or tour.
- User conferences. Conferences can be extremely attractive to people from all walks of life – even for industries you might not expect. They can also be great networking events, and typically have a theme relevant to the industry.
- Pop-up shops. Pop-ups are all the rage right now, from Boston to San Francisco, and everywhere in between. Rainbow Room, an iconic dining venue in New York City, launched a pop-up tiki bar in 2019.
- Networking events & mixers. Networking events don’t have to be industry-specific, but they can expand your reach both in and outside of your local area.
- Lunch and learns. Invite your customers, potential clients, or donors to join you for a lunch they won’t forget – as they learn about your business. As an example, a 501(c)(3) nonprofit teaching others about their experience in the industry, how to get started, and what to expect.
Aug 24, 2022 · Here are successful examples of event marketing that can inspire your promotion ideas: 1. User Conference: Oracle Code One (JavaOne) User conferences are a formal gathering of thought leaders, industry influencers, and industry titans. They often revolve around one or two themes within an industry.
Nov 9, 2022 · A picture of a conference from Oracle Cloud World 2022. Oracle CloudWorld is an example of a user conference; that is an event gathering of industry influencers, titans, and thought leaders — all of whom come together around one specific industry theme or topic for various in-person activities, including breakout groups and talks from special guest lecturers.
Jan 25, 2021 · Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service. Events can take place in-person or online, and companies can either host an event, attend as an exhibitor, or participate as a sponsor. Event marketing refers to a variety of events. You could organize a small roundtable of ...
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