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- Announcement post with early-bird tickets. The ONLY post a lot of organizers will post is an announcement post. It’s simple. Announce the event and share the basic details like name, location, short description, date, time, and price.
- Announce the event lineup. If you have an event with multiple performers or presenters, make a big deal out of announcing the lineup. In addition to posts that share the lineup, get people hyped up about the lineup coming out.
- Share a calendar of events. If you don’t have one event with a lineup, you can share a calendar of upcoming events. Here’s an example of Resound Presents in ATX sharing their upcoming events for a full month.
- Run a Giveaway. Giveaways are a classic way to create buzz around events. My first job was running giveaways and sweepstakes for a local radio station. Here’s a great example of a ticket giveaway post for Instagram for a relatively new music festival.
- Pre-Event Social Media Post Examples
- Examples of Social Media Posts During The Event
- Post-Event Social Media Post Examples
- Create Your Own Event Social Media Posts – No Designer Needed!
- Don’T Miss These Additional Social Media Tips
Event promotion posts: The basics
When promoting your event on social media, there are basic elements that we recommend to always feature in your posts. These include: 1. Name of the event 2. Location 3. Date and time 4. Information on what the event is about, and who it is for 5. Instructions on how to join (link to more information, details on how to buy tickets, etc.) 6. An attractive and clear visual to capture attention (image, video, carousel, etc.) 7. Your event or company logo, and any additional branding 8. A unique...
Countdown posts
A great way to remind viewers of your upcoming event on social media is via an event countdown post. Use it to highlight the remaining time until the start of your event or the deadline for sign up. A countdown allows you to create a sense of urgency and FOMO (fear of missing out), prompting people to decide quickly before missing out on the occasion. It can also help to drive excitement for those who have already registered to attend. For an effective countdown post, make sure to put the num...
Introducing the event lineup
Sharing details about your event can help drive intrigue and interest. And what’s often the most compelling part of attending an event? The chance to meet and hear from others. This is why introducing your event guests, hosts and speakers on social media — especially if they are well-known to your target audience — is a best practice to grow your attendee list. This is something the sports industry does well. See, for example, the matchday social media carousel from our clientHertha BSC footb...
Create a buzz on social media on the day of your event by posting about the different talks, shows and activities as they happen. This will help you increase awareness for your event and brand, which in turn can help youattract last-minute attendees or drive interest for your next event. You can also use social media to take your audience backstage...
Even after your event is over, you can still fill your social media calendar with different post-event content. Bring value to your audience by summarizing the key learnings from your event. Continue to engage your attendees with event follow-up content. And give people who did not join a closer look at what went on, to convince them to do so next ...
Do you need to create a lot of content to promote your event(s) on social media? Skip having to wait on a designer, or navigating clunky PSD or Canva templates. Create high-quality, branded images and videos yourself, in a few clicks, with our custom templates. Each template is designed and built just for you, which makes your content creation proc...
Take inspiration from how the sports industry promote their events, with 36 examples of pre-, during, and post-game day social media templates.Get inspired by these 33 product launch post examples.Discover 8 best practices and examples for keeping your social media posts on-brand.- Pre event social media post examples. Your upcoming event’s social media journey should always start with a teaser or an event announcement. For example, let’s take a look at event creator Royal @Royaltynyc and the pre-event posts they use to build excitement for their MLK WEEKEND MIAMI 2024 event.
- Social media posts to increase ticket sales and registrations. Once your event page is all set up and you’re ready to start selling event tickets, you should focus on creating organic social media content that incites direct and immediate action from users.
- Social media posts that turn “Interested” guests into “Going” Social media networks provide opportunities to give interested people the push they need to buy a ticket — and one of the easiest ways to excite people and convert them into attendees is to share your event lineup.
- Social media post examples that create urgency. If it’s getting close to crunch time and you want to create a sense of urgency to drive ticket sales, consider introducing social content with special offers.
- Post a countdown on Instagram Stories. The countdown sticker on Instagram Stories lets you set an end date and time. You can also customize the name and color of the clock.
- Create an event page on Facebook. Make a Facebook event that includes all the details your guests will need. Tag the official pages of your invited speakers or special guests.
- Post teasers with necessary details. Share relevant details in the time leading up to the event. Teasers help build up the hype and can also provide your audience members with useful information.
- Create a hashtag. A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels. Create a hashtag that hasn’t had much prior use so that your event doesn’t get buried in a mountain of irrelevant content.
Aug 18, 2016 · Rachel Grate Team Buffer. 9 min read. Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. When it comes to the marketing channels that drive attendance, hype, and engagement, social media is right near the top.
Feb 23, 2023 · Watch a Demo. Nearly 40% of event planners state that social media exposure is a key metric of event success, according to EventMB. And 58% of marketers use social media to promote before, during, and after the event. Why is social media so integral to event success?
1. Clarify your target audience and ideal social platform before the first post. You don’t want your social efforts to reach just anybody; that’s a waste of work. If you are running a conference for in-house software developers at banks, you want to reach software developers at financial institutions.
