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Jul 10, 2023 · Throughout this guide, we have explored the importance of assessing candidate skills in marketing roles, understanding marketing skill benchmarks and job qualifications, adopting a competency-based hiring framework, and evaluating candidate potential.
Apr 18, 2024 · With around 20% of marketers stating that technology is one of the areas that is currently holding them back, event marketing tools provide a solution for those struggling to boost their tactics. You can learn more about the different event marketing tools below alongside what makes them important.
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What is a smart event marketing goal?
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Technology Proficiency. With the growing integration of technology in events, Event Marketing Managers need to be proficient with the latest event management software, social media platforms, and digital marketing tools.
Aug 18, 2023 · Niamh Conneely. Marketing Executive. Read Time: 20 minutes. Posted on August 18, 2023. Planning a successful event requires a strategic approach, and our comprehensive guide on crafting an effective event marketing plan is designed to help you achieve just that. We’ll help you set clear objectives and select the right tools.
- Impeccable B2B marketing skills. Unsurprisingly, today’s event manager is expected to be a marketing mastermind. For experts like Michelle Cogliano, Senior Director, Global Field Marketing & Events at Transmit Security, full-circle marketing expertise is a prerequisite to the modern event marketer role.
- An eagle-eye for branding. Today’s leading Event Marketing Managers don’t just understand the inner workings of a robust B2B marketing strategy; they also recognize the long-term value of event branding.
- Top-tier tech skills. With 72% of Vimeo survey respondents expecting to maintain or increase their virtual event attendance even after the return of in-person events, it’s safe to say that knowing the ins and outs of a modern MarTech stack is a top skillset for event marketers.
- No fear of numbers. With 13% of gross annual revenue at B2B tech companies going straight to marketing departments and 22% of that going directly towards events, it’s understandable that the C-suite expects something a little more concrete than ‘70% of attendees enjoyed our event’.
When it comes to choosing the best evaluation tools for your event, there is no one-size-fits-all solution. You must take into account several factors, such as your event goals, objectives, and ...
Jan 25, 2021 · An example of a SMART event marketing goal would be to “grow our prospective leads list for our new product by 100 names by the end of the event.” This goal is specific (prospective leads for only the new product), measurable (100 names), attainable and relevant (assuming the event is relevant and there are more than enough attendees to get ...
