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  1. journals.sagepub.com › home › jigJournal of International Marketing: Sage Journals

    May 25, 2024 · Journal of International Marketing is a peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing are welcome. Aimed at both … | View full journal description.

  2. www.jstor.org › journal › jintermarketJournal of International Marketing | JSTOR

    The journal presents scholarly and managerially relevant articles on international marketing. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing.

  3. www.ama.org › journal-of-international-marketingJournal of International Marketing

    Journal of International Marketing publishes peer-reviewed research on global marketing topics and issues. Learn more about the journal, its editorial mission, impact factor, and latest articles on the AMA website.

  4. onlinelibrary.wiley.com › doi › fullGlobal Marketing Strategy: Perspectives and Approaches

    Dec 15, 2010 · Abstract. Global marketing strategy involves formulating marketing strategy across a range of countries. A number of different approaches have been taken in studying global marketing strategy, including the transaction cost perspective, standardization/adaptation, configuration/coordination perspective, global integration perspective, and the ...

    • Susan P. Douglas, C. Samuel Craig
    • 2010

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  6. www.tandfonline.com › journals › wglo20Journal of Global Marketing | Taylor & Francis Online

    May 11, 2024 · The Journal of Global Marketing will publish articles in diverse areas that address business involvement in international marketing, such as: global market research challenges. global macro and micro environmental challenges. global competitive strategy.

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