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This book contains the course content for Introduction to International Marketing. First Edition 2013 Printed by Universal Training Solutions Private Limited Address 05th Floor, I-Space, Bavdhan,...
This fourth edition of International Marketinghas been written to enable managers and scholars to meet the international challenges they face every day, and it provides the solid foundation required to understand the com-plexities of marketing on a global scale.
Chapter One introduces the concepts of international marketing, with emphasis on the reasons for firms to go global. It identifies actors involved in international marketing, describes the distinct levels of international marketing, and finally explains the international marketing orientations.
Export, contractual and foreign direct invest-ment strategies are described in B2C, B2B and retail market contexts. The chapter discusses different approaches to choosing between these strategies and points out that, in the real world, multiple and hybrid strategies should be considered.
Oct 11, 2021 · This innovative book provides a comprehensive introduction to international marketing and strategic marketing management. The book offers a clear and easy-to-understand overview of the latest...
Apr 27, 2020 · International Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the...
In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance...
