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  1. Sep 20, 2023 · Here are some key numbers for your 2024 social media marketing strategy that speak directly to which networks your brand should approach and what types of content to publish: According to The Sprout Social Index™, 53% of consumers say their social media usage has been higher over the last two years than the previous two.

  2. Mar 13, 2024 · Step 7. Create a social media content calendar. Step 8. Create compelling content. Step 9. Track performance and make adjustments. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

  3. Jan 24, 2024 · Step 4: Establish your most important metrics and KPIs. Your social media strategy should be data-driven, regardless of your goals or industry. That means focusing on the social media metrics that matter. Rather than focus on vanity metrics, dig into data that aligns directly with your goals.

  4. Oct 26, 2023 · A great social media marketing strategy. Venturing into social media marketing without a strategy is like wandering into the unknown without a destination in mind — never mind a map to help you get there. If you don't know the basics: your goals, target audience, the kind of content that will resonate with them, you’ll be directionless.

  5. May 16, 2024 · The Ultimate Guide To Social Media Marketing: Strategies & Tips. Irina Zeleneva. May 16, 2024 15 min read. Social media marketing has been relevant for a few decades now. Businesses of all sizes and in all sorts of industries have made the most of social media platforms and their integrated tools to promote their brand and what they’re selling.

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