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What are design principles?
These elements and principles together form the building blocks of visual design, and a firm understanding of them is crucial in creating a visual design of any product. Here, we’ll introduce you to the elements of visual design: line, shape, negative/white space, volume, value, colour and texture.
- Balance. Imagine you’re riding a seesaw –too much weight on one side will send the other person flying up into the air. Elements of art carry weight as well.
- Alignment. Although alignment is typically overlooked, without this tool a design would lack a sense of direction, unity, or organization. Alignment simply refers to how elements are placed on a page.
- Proximity. When designers move elements closer together or farther apart, they are employing the principle of proximity. There are two major reasons why a designer would employ proximity: to create connections or deploy them.
- Repetition. Repetition is achieved by repeating an element more than once throughout a design. While this may seem simple, designers depend on the principle of repetition to create a feeling of organized movement and consistency within a composition.
- Balance. Where objects in real life carry physical weight, elements in design carry visual weight. Large elements are heavier and small elements lighter, with each element having their own "weight" based on how much attention they draw.
- Emphasis. Emphasis is used to focus the viewer’s attention on a certain part of a composition. The effect is achieved by manipulating elements (like colour, shape and size) to make specific parts of a design stand out.
- Repetition. As you may have already guessed, repetition refers to when an element is repeated throughout a design. It could be anything, from using a certain font colour to adding a repetitive pattern to a social media post to a social media post to a social media post (see what we did there?)
- Movement. When we think of movement we think of, well, things moving. A pendulum swinging. A Ferrari roaring down the freeway. But in design, it refers to the path a viewer’s eye takes when they look over a composition.
- Emphasis. Attention spans are shrinking in today’s online world. Whether creating a social media post to inform customers about a new feature or developing a lengthy email communication strategy, you need to have your priorities in place.
- Balance. Often underplayed as a designer’s pet peeve, balance is as essential as the quality of the design itself. The best tip for implementing balance is to strive for both visual and conceptual balance in your designs.
- Contrast. For any design to have a dynamic look, it is essential to have well-contrasted elements. Contrast helps you achieve the above two points: emphasis and balance while making your content look good and vibrant.
- Repetition. Repetition can be interpreted to be consistent in this context. The more you practice this principle of design, the higher the chance your brand will grow beyond just a single advertisement.
Dec 10, 2021 · By following basic principles of design like hierarchy, balance, unity, and variety, you can create digital products and graphic designs that people love to use. The 11 principles of design every graphic designer should be familiar with: Hierarchy; Balance; Alignment; Emphasis; Proportion; Movement; Negative Space; Contrast; Repetition; Variety ...
1. Alignment. 2. Hierarchy and Emphasis. 3. Contrast. 4. Scale and Proportion. 5. Proximity. 6. Balance. 7. Color and Pattern. 8. Space. 9. Movement. 10. Harmony (Unity) 1. Alignment in Graphic Design. The first principle of design that we are going to discuss is alignment. # Lining things up, or not?
Jul 27, 2022 · 1. Emphasis. When it comes to design, there are a few basic principles that can help you create an effective and engaging composition. One of these principles is emphasis. Emphasis is the process of making one element of a design stand out from the rest. This can be done through color, size, position, or even with motion design.
