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Learn about the history of L'Oréal Paris! Founded in 1909 by Eugène Schueller, focusing first on revolutionary hair color formulas, then makeup & skincare too.
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In 1909, Eugène Schueller, a young chemist with an entrepreneurial spirit, founded the company that was to become the L’Oréal Group. It all began with one of the first hair dyes that he formulated, manufactured and sold to Parisian hairdressers.
History. Founding. In the early 20th century, Eugène Paul Louis Schueller (1881–1957), a young French chemist, developed a hair dye formula called Oréale. Schueller formulated and manufactured his own products, which he sold to Parisian hairdressers.
- The Birth of L'Oréal
- The Next Generation
- L'Oréal Today
Liliane’s father Eugene Schueller was the son of two Parisian pastry shop owners. After finishing hisBaccalauréat degree, the loose equivalent to two years of college, he enrolled at the Institute of Applied Chemistry and graduated first in his class in 1904. He took a job as a lab assistant at the Sorbonne after graduation and seemed to be on a pa...
Liliane was born in Paris in 1922. She is the only child of L'Oréal founder Eugene Schueller and his wife, Louise. At 15, Liliane became an apprentice at L'Oréal. She labeled bottles and mixed products. In 1950, Liliane married Andre Bettencourt, the deputy chairman of L'Oréal. After World War II, when Nazis were trying to hide their association wi...
Today, the company makes more than 500 brands and thousands of products including hair color, makeup, body and skincare, and perfume. It’s grown through acquiring companies including The Body Shop, Chinese beauty brand Magic Holdings, Shiseido’s Carida and Decleor brands, NYX Cosmetics, Carol’s Daughter, IT Cosmetics, and ModiFace, among others. Si...
L'Oréal was founded in 1909 by the chemist Eugène Schueller and has gone through 110 years of progress. Find out more about story of our iconic brand.
Our History. The story of L’Oréal Paris : 110 years of progress and counting . . . 1909 L’Oréal’s Beginnings: A Revolutionary Hair Color and a Visionary Founder. The founding of L’Oréal in 1909 coincided with the first stroke of genius from the chemist Eugène Schueller.
With more than 40 years of pioneering scientific research heritage, L’Oréal Paris is proud to offer a stringent selection of the most advanced beauty care with proven efficacy and safety to its consumers.
