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Grab some tissues! An all-new "Fab Five" serve up hip tips, emotionally charged makeovers and heartfelt reveals that bring out all the feels. Watch trailers & learn more.
Outside this path, purple lines indicate how much of the Sun will become covered by the Moon during the partial eclipse. This video shows different areas of the map, explaining these and other features that describe what observers across the country can expect to see during the total eclipse.
- General Instagram Statistics
- Instagram User Statistics
- Instagram Usage Stats
- Instagram Story Stats
- Instagram Reels Stats
- Instagram Threads Statistics
- Instagram Statistics For Business
- Instagram Ad Statistics
1. Instagram has 2 billion active monthly users
It’s still just a fraction of Facebook’s monthly active users, but an impressive amount nonetheless.
2. Instagram is the world’s third most-used social platform
Instagram and WhatsApp both have 2,000,000,0000 active users as of October 2023. The most-used platform? Facebook, with more than 3 billion monthly active users.
3. Instagram is the world’s second-favorite social media platform
In a survey of active social media users across the globe aged 16 to 64, Instagram was ranked number two as the preferred social media platform, claiming 15,7% of the vote. Whats App is the most liked media platform, with 16.6% of users reporting it’s their favorite.
9. Nearly 85% of Instagram’s audience is younger than 45
If you’re trying to reach Gen X or Boomers, you might be better off spending your time and money on a platform with an older demographic. (Only 2.6% of Instagram’s audience is over 65 years old.)
10. Instagram is the preferred platform of social media users aged 16-34
Despite all the TikTok hype, Gen Zers and millennials still overwhelmingly prefer Instagram. We Are Social reports that 44.4% of female internet users in this age group rank Instagram as their favorite social app; 40.7% of male internet users agree.
11. Just 8% of Instagram users are teenagers
Only 8% of Instagram users worldwide are between 13 and 17 years old. It’s a great platform for reaching Millennials and Gen Z still, but the next generation of social media users seems to prefer other outlets.
16. Instagram users spend an average of 12 hours a month on the app
That’s a jump of a couple of hours from the previous year. But while Instagram has passionate fans (see our previous stats), social media users spend far more time using other apps — a little over 23 hours on YouTubea month.
17. 66,000 photos are shared on Instagram every minute
We can’t confirm how many of those are good photos, but that’s a staggering amount of content regardless.
18. 69.9% of Instagrammers use the app to post or share photos or videos
And 64% use Instagram to seek out funny or entertaining content. Almost half of Instagram users use the app to keep up with the news.
19. More than 500 million people can be reached with ads on Instagram Stories
That’s because half a billion people watch Instagram Stories daily. Not too shabby.
20. 53.7% of U.S. marketers will use Instagram Reels for influencer marketing this year
This makes it an even more popular platform for influencer marketing than TikTok and YouTube. While Reels still falls behind traditional Instagram Posts, its growth rate is more intense: we wouldn’t be surprised to see Instagram Reels surpass main-feed posts in the next few years. Source: Insider Intelligence
21. Reels make up more than half of content reshared in messages
According to Meta, Instagram Reels are the most popular format to share in DMs. With shares taking the lead as the most important engagement metric, that means engaging Reels are one of the best ways to connect with your audience and provide real value.
22. Influencer engagement on Reels is slightly lower than on TikTok
According to a study from September 2023, while influencer engagement remains higher on TikTok than Instagram Reels, Reels isn’t far behind. Plus, Instagram Reels engagement for influencers of all sizes far outstrips average engagement rates for most business accounts. Source: Insider Intelligence
23. Threads reached 1 million users faster than any other app in history
In its first five days, Threads earned over 100 million sign-ups. This broke the previous record set by ChatGPT. Instagram itself took two and a half months to reach that number of users. Source: Statista
24. Instagram Threads currently has 15.36 million active users
A pretty impressive number, even with some attrition after its blockbuster launch in the summer. Source: Insider Intelligence
25. India is the country with the most Threads users
More than 54 million users downloaded the Instagram Threads app in July 2023 — that was 33.5% of all Threads users at that time. Source: Insider Intelligence
26. 44% of Instagram users use the app to shop on a weekly basis
Whether that’s actually making the purchase or collecting info for a future purchase, people use Instagram as a tool for research and easy shopping.
27. The average Instagram Business account posts 1.55 posts on main feed per day
A good reminder that consistency is the name of the game: keep those posts coming so your audience doesn’t forget about you. 41.7% of business account main feed posts are photos. That’s the most common type of post, but videos make up 38.2% of main feed posts for business accounts, while 20% of business posts are carousel posts. (But if you’re a business and you read the next stat in this list, you’ll probably realize that 20% is not enough…)
28. Instagram carousel posts have the highest engagement rate for business accounts
The average engagement rate for a business Instagram account is 0.65% overall, but carousels, in particular, enjoy a 0.76% engagement rate.
35. Instagram’s ad revenue was $43.28 billion in 2022
eMarketer predicts that the final tally for ad revenue in 2023 will be even higher, at $50.58 billion, with more growth around the bend. Overall, Instagram’s ad revenue is growing faster than Facebook’s — perhaps a trend to watch if your social ad strategy involves advertising with Meta. Source: Insider Intelligence Ready to turn these Instagram statistics into action? Start building your Instagram presence using Hootsuite. Schedule and publish posts directly to Instagram, engage your audienc...
A shy artist struggles to step out of her controlling husband's shadow as he passes off her uniquely mesmerizing paintings as his own. Watch trailers & learn more.
Big Eyes is 3542 on the JustWatch Daily Streaming Charts today. The movie has moved up the charts by 1177 places since yesterday. In the United States, it is currently more popular than American Cousins but less popular than Yannick.
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From visionary Oscar®-nominated director Tim Burton (EDWARD SCISSORHANDS, CHARLIE AND THE CHOCOLATE FACTORY) comes the outrageous true story of one of the mo...
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