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Aug 2, 2023 · The Xiaohongshu app (小红书), often referred to as “Little Red Book” or simply “RED,” is created by Miranda Qu and Charlwin Mao and is available on both the iOS and Apple mobile platforms. Over the past few years, it has risen to prominence as a go-to platform to discover lifestyle trends, with a strong focus on fashion, beauty, and ...
Jul 21, 2021 · The English app is also called “ RED ”. “Xiaohongshu” is an app created in 2013 by Miranda Cui Fan and Charlene Mao Wenchao. It was originally intended for users to post reviews of products and services purchased abroad. It was made at a time when travel was usually made by only wealthy people.
Nov 25, 2022 · In August this year, Xiaohongshu kickstarted its first product co-creation collaboration with Chinese cosmetics company Colorkey, producing a new range of “lip mud” products (a soft, matte lip colour trend), which sold out during the pre-sale phase and earned favourable reviews from customers. Colorkey is a cosmetics brand founded in 2018 ...
Mar 16, 2016 · But this one is a Shanghai-based shopping app that, in just two years, has attracted 15 million consumers and $200m in annual merchandise sales. And already it's raised $120m at a $1bn valuation ...
Jan 17, 2023 · Little Red Book (Xiaohongshu) is a lifestyle sharing and purchasing decision-making platform. It allows users to share short videos and photos about fashion, beauty, food, travel, and much more. Founded by Mao Wenchao and Qu Fang in 2013, Little Red Book remains one of the most popular social platforms in China.
Jul 3, 2023 · Jul 3, 2023. Since its inception in 2013, Xiaohongshu (AKA Little Red Book or RED) has hit stratospheric heights. The versatile Chinese social media platform has gone from strength to strength, taking the country by storm. With its meteoric rise, the platform welcomed legions of young users with an insatiable appetite for travel, fashion ...
Mar 22, 2023 · Known as China’s “lifestyle bible,” the social media platform is an aspirational living guide or a consumerist trap. Founded in 2013 as a Hong Kong shopping guide, Xiaohongshu has since expanded into a platform with 200 million users, who use the app to share tips on everything from dieting to dating. For urban Chinese youth today ...
