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Apr 29, 2024 · Event marketing is the strategic process of planning, organising, hosting, or attending an event to promote a brand, organisation, service, cause, or product. Events can be in-person, virtual, or a mixture of both, and can include a wide range of activities.
May 10, 2024 · Event marketing can be either B2B or B2C, and it is further branched down to strategic marketing techniques like webinars, online events/virtual events, live streaming events, and hybrid events. We will dive deeper into these marketing strategies in later stages.
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6 days ago · Event marketing is the process of hosting in-person, hybrid, or online events to promote your brand, products, and services. It’s a type of experimental marketing that puts the emphasis on entertainment, education, or networking during these events.
May 10, 2024 · Event Marketing Strategies: Complete Guide with Campaign Ideas & Examples. Event marketing is a birthday party writ large, and event marketing strategies mean running a birthday party for thousands of people at once. Businesses run live events to give themselves influence, both on other companies and, most importantly, consumers.
- Digiday
Google rolls out more tools for advertisers — including new formats for AI-generated search
At a press event in New York, Google execs declined to disclose how many advertisers and users are p...
22 hours ago
- Social Media Today
Google Announces New AI Ad Tools at Marketing Live 2024
Google has announced a range of new ad tools at its “Marketing Live” event, including some impressive creative editing tools (powered by AI)...
1 day ago
May 1, 2024 · Here are 11 event marketing examples that have captured audiences’ attention and left lasting impressions. You might use these examples to inspire your future marketing campaigns. Sample product demo event. 1. 29Rooms by Refinery29. 29Rooms is an interactive art installation and exhibition created by media company Refinery29.
Apr 30, 2024 · Successful Event Marketing Examples. To understand the power of event marketing, let’s explore some successful event marketing examples: Twitter at Cannes Lions Festival: Twitter showcased its brand at the Cannes Lions International Festival of Creativity by designing its space and programming based on current trends.
Apr 26, 2024 · Event Marketing Plan. Last Updated: April 26, 2024. Notes. Plan Maker. Event Marketing Plan. Marketing an event, especially those that rely on guest attendance for profitability, is a hard task. This is why proper planning is essential to take place weeks or even months prior to the actual event execution.