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CinemaScore® is the industry leader in measuring movie appeal among theatre audiences. Since 1978, CinemaScore has been polling moviegoers at major movie releases on opening night to collect demographic information and calculate a distinctive CinemaScore grade.
CinemaScore is the industry leader in measuring movie appeal. We provide unbiased measurement of audience response that helps gauge movie appeal and success by polling movie audiences on opening night for their reaction to the latest major movie releases.
CinemaScore is a market research firm based in Las Vegas. It surveys film audiences to rate their viewing experiences with letter grades, reports the results, and forecasts box office receipts from the data.
What is a CinemaScore? For over 40 years, CinemaScore has been measuring movie appeal by polling moviegoer reactions to major movie releases. The company calculates its “CinemaScore” movie grades for major movie releases in the U.S. and Canada by polling a regionally-balanced and statistically robust sample of opening night moviegoers. A ...
Jan 19, 2018 · Every weekend after a film opens, we get not only its box office, but its “CinemaScore.” It’s a letter grade from A+ to F, but where does it come from? Who applies?
Sep 17, 2021 · To describe it best, CinemaScore is a tool to measure how well an eager audience is satisfied: this is why most blockbusters can be expected to do reasonably well. If an audience receives what they expect, it is more likely to get a higher score, thus making it important for studios to evaluate the success of marketing campaigns .
Aug 13, 2018 · Two of the most commonly cited measures of audience opinion are CinemaScore, which is a formal poll of people who saw a film, and audience score aggregators like Rotten Tomatoes, which collect...
