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  1. William Howell Masters (December 27, 1915 – February 16, 2001) was an American gynecologist and the senior member of the Masters and Johnson human sexuality research team. Along with his partner Virginia E. Johnson , he pioneered research into the nature of human sexual response and the diagnosis and treatment of sexual dysfunctions and ...

  2. May 9, 2024 · William H. Masters (born December 27, 1915, Cleveland, Ohio, U.S.—died February 16, 2001, Tucson, Arizona) was an American gynecologist who was a pioneer in the field of human sexuality research and sex therapy.

    • William H. Masters, Virginia E. Johnson, Robert C. Kolodny
    • 1988
  3. Masters and Johnson met in 1957 when William Masters hired Virginia Johnson as a research assistant to undertake a comprehensive study of human sexuality. According to author Thomas Maier , as part of their clinical research Masters and Johnson observed paid volunteers engaging in sexual activity while hooked to wires in their lab. [5]

  4. Oct 4, 2013 · William Masters and Virginia Johnson became famous in the 1960s for their groundbreaking and controversial research into the physiology of human sexuality. Instead of just asking people about...

  5. May 8, 2018 · William Masters and Virginia Johnson were the first researchers to “bring science to the bedroom;” before their experiments in the 1950s, sex had never really been addressed from a purely medical standpoint. During his anatomy studies, Masters came to the realization that although studies had been done of the reproductive habits of rabbits ...

  6. William Masters and Virginia Johnson have been widely recognized for their contributions to sexual, psychological, and psychiatric research, particularly for their theory of a four-stage model of sexual response (also known as, the human sexual response cycle) and their study of sexual response among the elderly.

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  8. Feb 19, 2001 · Dr. William H. Masters, who with his co-researcher, Virginia E. Johnson, revolutionized the way sex is studied, taught and enjoyed in America, died Friday at a hospice in Tucson. He was 85...

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