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  1. Jun 16, 2013 · A short commercial where Miller Lite describes how "Tastes Great, Less Filling" came about... ...more.

    • 31 sec
    • 63.9K
    • Ranger232
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  3. Mar 28, 2024 · The “Great Taste, Less Filling” ad sparked a debate in 1975 in which various sports stars argued over what is the best aspect of Miller Lite: does it taste great, or is it less filling? The...

  4. Miller Lite: Tastes Great, Less Filling: With Mickey Spillane, Lee Meredith, Rodney Dangerfield, John Madden. Television commercials for Miller Lite beer, pitting opinions of celebrities on why it is so great, either because it "Tastes Great" or because it is "Less Filling" than regular (full calorie) Miller beer.

    • (8)
    • 1973
    • Short
    • 1
  5. While enjoying a Miller Lite, Watt is inspired by a VHS tape of older "Great Taste, Less Filling" ads to come "out of retirement to answer his true calling, becoming a Miller Lite All Star," a ...

  6. For the background on Iconic Ads: Miller Lite - Great Taste, Less Filling - commercials from the 70's & 80's - https://onlykutts.com/index.php/2021/11/05/ico...

    • 7 min
    • 11.6K
    • ONLYKUTTS
  7. Mar 7, 2023 · In 1973, Miller launched the first low-calorie beer ever. The advertising slogan “Tastes Great. Less Filling” was born out of the new category of beer called “light.” And Miller Lite the product was produced. With the official launch of Miller Lite, Miller had a problem on their hands.

  8. Mar 21, 2024 · Miller Lite is resurrecting a decades-old “Great Taste, Less Filling” campaign, seeking to tug on consumer nostalgia, according to a press release . The creative features a number of famed athletes coming out of retirement to debate Miller Lite’s best qualities, echoing ads that first started airing in the ’70s.

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