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  1. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

  2. Make your data work for you. Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports. Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. We’ve been able to cut our reporting time by 50%.

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  3. analytics.google.com › analytics › academyGoogle Analytics Academy

    Krista Seiden. Krista is a leader in digital analytics, advocating for best practices, and a frequent speaker at industry events. Krista co-chairs the San Francisco chapter of the Digital Analytics Association (DAA) and mentors for the Analysis Exchange. She won the 2014 DAA Rising Star Award and the 2015 DAA Practitioner of the Year Award.

  4. Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions.

  5. Google Search Console. See Search Console data in Analytics and get insight into which Search queries drove users to your site, and how your organic Search performance translates to on-site action. Google Analytics features are designed to help you understand how people use your sites and apps, so you can take action to improve their experience.

  6. Click Sign in (at top right), and select Analytics. If you are already signed in to Google (e.g. you are signed in to your Gmail account), you'll be taken directly to the Analytics user interface. Otherwise, you will be prompted to enter your Google account (e.g. Gmail account) and password. Once you have signed in to Analytics, you can open ...

  7. Learn how. Enter the iOS bundle ID or Android package name, the app name, and for iOS, the App Store ID, then click Register app. Click Next and follow the instructions to download the config file for your app. Click Next and follow the instructions to add the Google Analytics for Firebase SDK to your app. Click Next.

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