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4 days ago · Through quality advertising services, insights, and support, these trustworthy agencies can upgrade your digital advertising, brand awareness, SEO, content marketing strategy and more. To help you find the best provider, we’ve created a hand-crafted list of ad agencies in Columbus.
- DSP vs SSP
- Understanding Other Platforms on The Supply Chain
- Best Practices For Managing Dsps and Ssps
- How Moloco Brings The Advertising Supply Chain to You
DSPs and SSPsare crucial components of the real-time bidding processes driving modern programmatic advertising. These software platforms let advertisers and publishers interact with Real Time Bidding (RTB) ecosystems while maintaining a high degree of control over inventory.
DSPs and SSPs can allow publishers and advertisers to manage inventory deals directly, but they are individual nodes on a larger supply chain. Other companies and platforms act as intermediaries to ensure a fair and competitive programmatic environment. While publishers and advertisers rarely interact with these platforms outside of real-time biddi...
Learn about available inventory
Advertisers and publishers must remember that not all DSPs and SSPs manage access for the same types of ad inventory. When searching for a platform, be sure to consider which ones support mobile devices and desktops, in-app and mobile web, or the overall global reach. Formats can be a factor here for advertisers as well. While most platforms will handle static images, not all will handle formats that resonate with your target audience. If you need video, rich media, full-screen interstitials,...
Verify your DSP’s targeting capabilities
For ad impressions to reach the right users, advertisers need to know their platform will effectively target their audience. Find out how a DSP obtains user data — particularly whether it is first or third-party. Make sure to consider the specific identifiers available, such as device type, operating system, and geographic location, among others. When first starting with a DSP, it’s usually a good idea to open your creative to as many publishers as possible. Following this practice lets you s...
Look for brand protection features
DSPs and SSPs primarily operate through automatic processes, which poses risks. The ideal platform should have measures to address and counter ad fraud before ad spend is lost. Advertisers and publishers also need to keep contextual brand safety in mind, such as whether deployed ads or host apps are brand safe. Support for blacklists and whitelists are a must to address such concerns. Finally, don’t overlook data privacy. With so many parties involved in the supply chain, user data can be com...
Choosing the right platform makes a huge difference to advertisers and publishers, and we want to ensure you make the right one. The Moloco platform uses proprietary machine learning technology to drive user acquisition, mobile retargeting, and programmatic advertising campaigns that maximize your ROI. Moloco's successful track record speaks for it...
3 days ago · 28 Companies | Rankings updated: Jun 3, 2024. Sort By: Sponsored. Filter. List of Top Columbus Ad Agencies. AutoSweet. Innovative Marketing Solutions That Drive Leads. Visit website. Our goal at AutoSweet is to maximize car dealer profits through outstanding service and effective, easy to use inventory marketing solutions.
Columbus. Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. Learn more. Filters: Location. Rating. 5. 4 & up. 3 & up. 2 & up. 1 & up. Expertise. Industries Served. Services Offered. Provider Size. RevLocal. 5.0 (472) Granville, OH. + 47 more.
A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments.
Jan 10, 2022 · With continued disruption in the forecast, marketers can plan for an uncertain 2022 by embracing and understanding global supply chains.
